# Self-Mocking Celeb Ads Dazed Digital Unveiled the Kendall Jenner Burn Book Feature By Erin Fox | Published 2014-12-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kendall-jenner-burn-book References: [betcheslovethis](http://www.betcheslovethis.com/article/kendall-jenner-reads-from-a-hysterical-burn-book-about-herself) & [youtube](https://www.youtube.com/watch?v=vsrjiL1gV6I) The Kendall Jenner Burn Book feature is hitting the Internet with full force. The short video mimics a scene from the cult classic film, Mean Girls, where Regina and 'The Plastics' review a judgmental book outlining inappropriate comments on their fellow classmates. Swap Regina George for Kendall Jenner and a Burn Book filled with insulting comments on fictitious high school students with insulting comments on Kendall Jenner is what you'll get. Dazed Digital, the cyber platform of print magazine Dazed & Confused, is known for its ground breaking [YouTube](https://www.trendhunter.com/trends/flame-grilled-billboard) shorts. The Kendall Jenner Burn Book feature will not disappoint any Dazed Digital fan. With comments like, "I heard she made out with a hot dog," one is sure to get their Mean Girls fix with this video. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Self-mocking Celeb Ads:** Opportunity for brands to leverage self-mocking advertisements featuring celebrities for a humorous and relatable marketing strategy. - **Digital Parodies:** Emerging trend of creating digital parodies of popular media content, providing a new way to engage with audiences and generate viral content. - **Humor in Advertising:** Growing trend of incorporating humor in advertising campaigns to capture consumer attention and create a memorable brand image. ### Sectors Adopting This - **Fashion and Celebrity:** Fashion brands can leverage the trend of self-mocking celebrity ads to create unique and engaging campaigns that resonate with their target audience. - **Media and Entertainment:** The digital parody trend presents disruptive innovation opportunities for media and entertainment companies to create engaging and shareable content that appeals to a wide audience. - **Advertising and Marketing:** The use of humor in advertising offers innovative opportunities for brands and marketers to stand out in a crowded market and create a lasting impression on consumers. ## Related on Trend Hunter - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Filmic Hot Honey Butters](https://www.trendhunter.com/trends/mean-girls-x-hot-honey.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Teen Film Juice Drinks](https://www.trendhunter.com/trends/mean-girls-x-ocean-spray.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md)