# Premium Convenience Instant Coffees Kenco Gold Indulgence is Made with Dark and Light Roast Beans By Michael Hemsworth | Published 2024-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kenco-gold-indulgence References: [talkingretail](https://www.talkingretail.com/products-news/hot-beverages/kenco-introduces-kenco-gold-indulgence-to-convenience-20-09-2024/) & [kenco](https://www.kenco.co.uk/)  [Kenco Gold](https://www.trendhunter.com/trends/kenco-icedhot) Indulgence instant coffee is making its way into the convenience store channel in the UK to provide consumers with a high-quality coffee experience that's decidedly low-cost. The instant coffee is crafted from a blend of medium and dark roast coffee beans, which combine to create an aromatic coffee flavor profile that's luxurious and velvety. The product comes in 95-gram jars priced at £4.89 and will be making its way to convenience store retailers starting in October to position it well ahead of the winter months. UK&I Sales Director, [Jacobs Douwe Egbert's](https://www.trendhunter.com/trends/kenco-pumpkin-spice-latte) Edward Watts spoke on the Kenco Gold Indulgence instant coffee saying, "We are committed to supporting retailers with the best possible products to include in their core range to drive sales and growth, and this launch offers an excellent opportunity for retailers to do so. Instant coffee remains a household staple for consumers, and we’re delighted to be able to introduce the new 95g jar into the convenience sector.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 36% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premiumization of Instant Coffee:** Kenco Gold Indulgence leverages a blend of dark and light roast beans to replicate the rich experience of premium coffee. - **Convenience Store High-quality Products:** Offering a high-quality instant coffee in convenience stores transforms everyday shopping into a luxurious experience. - **Affordable Indulgence:** Affordable yet premium instant coffee taps into consumers’ desire for indulgence without straining their budget. ### Where This Applies - **Convenience Retail:** Convenience stores are increasingly stocking premium-quality products to attract discerning customers seeking convenience without compromising on experience. - **Instant Coffee Market:** The instant coffee market is evolving with premium options that mimic the taste and feel of traditionally brewed coffee. - **Food and Beverage Packaging:** Innovative packaging of 95-gram jars enhances the perception of premium convenience and supports consumer demands for both quality and practicality. ## Related on Trend Hunter - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Adaptable Concentrated Espresso Coffees](https://www.trendhunter.com/trends/kenco-espresso-concentrate.md) - [Instant Autumnal Lattes Mixes](https://www.trendhunter.com/trends/kenco-pumpkin-spice-latte.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Easy-to-Prepare Coffee Products](https://www.trendhunter.com/trends/lor-coffee.md) - [Artisan-Quality Coffee Pods](https://www.trendhunter.com/trends/nescaf-dolce-gusto-pods.md)