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# Humanized Fashion Dolls
GQ Germany Celebrates Ken's 50th Anniversary With Life-Like Dolls

By JDurhamII | Published 2011-03-23 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ken-doll-portrayals
References: [abhfya](http://abhfya.com/fuckingyoung/barbies-puppe/) & [gq](http://www.gq.com/)

For the 50th anniversary of the iconic Ken doll, GQ Germany decided to take a [puppet or doll like approach](https://www.trendhunter.com/trends/azazie-4) to this creative advertising campaign. The shoot was done by Armin Morbach and features models Aaaron Bruckner as Ken and Alex Sandor as [Barbie](https://www.trendhunter.com/trends/aaliyah-barbie). The classic doll couple were syled by Klaus Stockhausen.

Morbach’s resume is quite extensive as she is a hair and makeup artist as well as a publisher and last but not least, a photographer. This shoot seems like quite an ingenious way of portraying the toy couple; it's perfect homage to a never-ending brand as well as a creative way to showcase fashion in the very prevalent GQ magazine. The Ken doll portrayal models were groomed by Sea Bascle and Lori Baur.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Humanized Fashion Dolls:** Using dolls with a more realistic appearance in fashion advertising campaigns has the potential to create a more relatable image and experience, attracting a wider audience.
- **Iconic Brand Celebrations:** Celebrating the anniversary of iconic brands can create unique and buzz-worthy marketing opportunities, leading to increased brand awareness and recognition.
- **Doll/image Crossover:** Blurring the lines between human and doll-like appearances or features in fashion and advertising has the potential to create a truly unique and memorable brand image.

### Sectors Adopting This

- **Toy Manufacturing:** Toy manufacturers could consider creating a line of dolls that blur the boundaries between reality and a toy-like appearance, capitalizing on the growing trend of humanized fashion dolls.
- **Fashion:** Fashion industry leaders could collaborate with toy manufacturers to create marketing campaigns that blend dolls with high-fashion concepts, allowing both industries to benefit from increased exposure and cross-promotion.
- **Publishing:** Publishing houses could develop partnerships with fashion houses and toy manufacturers to showcase creative campaigns that push the boundaries of traditional advertising, making their publications stand out and draw in a wider audience.

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