# Scientific Thrillvertising Kempton Park Promo Promises the Thrill of the Chase or Your Money Back By Gemma Vardon | Published 2011-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kempton-park-thrill-of-the-chase References: [kempton](http://www.kempton.co.uk/Pages/KemptonParkPressArticle.aspx?PressArticleID=27) & [kempton](http://kempton.co.uk) In the Kempton Park 'Thrill of the [Chase](https://www.trendhunter.com/trends/pace-chase)' promo, spectators will get their money back if they don't get excited by the on-track action on Racing Post Chase Day (February 26th). Racegoers who buy a ticket can register their interest for the offer online. Ten random racegoers will be selected and monitored by a team of scientists. If as a collective they don't show [physiological signs of thrill](https://www.trendhunter.com/trends/immersion-neuroscience), they'll all get a refund. The offer is inspired by recent Mindlab International research that reveals horse racing is more thrilling than football, tennis, boxing and [F1](https://www.trendhunter.com/trends/custom-racing-jackets) racing, as it stimulates the brain and increases heart rate, blood flow and perspiration. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Thrillvertising:** Opportunity for brands to create promotional campaigns that guarantee excitement and offer money-back guarantees. - **Physiological Monitoring:** Growing trend of using scientific methods and technology to measure human physiological responses to assess experience satisfaction. - **Comparative Thrill Research:** Increasing interest in examining and quantifying the excitement levels associated with different sports and activities. ### Industries Being Reshaped - **Sporting Events:** Opportunity for organizers to enhance the spectator experience by applying scientific methods to measure thrill and offer performance-based refunds. - **Event Promotions:** Innovative promotional campaigns that harness thrill and use physiological monitoring to engage customers and drive sales. - **Market Research:** Rise in demand for comparative thrill research to understand consumer preferences and optimize marketing strategies. ## Related on Trend Hunter - [Energy Drink Racing Experiences](https://www.trendhunter.com/trends/vegas-race-day-experience.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Racing Strategy Games](https://www.trendhunter.com/trends/escape-road.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Virtual Horse-Racing Tournaments](https://www.trendhunter.com/trends/championships-galore.md) - [Sensor-Enabled Performance Running Tracks](https://www.trendhunter.com/trends/performance-running-track.md) - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md)