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# Gorgeous Fishtail Fashion
The Kelsey Chow by Justin Coit Shoot Features Fabulously Laid-Back Looks

By Jennifer Gosnell | Published 2012-05-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kelsey-chow-by-justin-coit
References: [whowhatwear](http://www.whowhatwear.com/blog/2012/05/introducing-kelsey-chow/) & [kelseychow](http://kelseychow.com/Welcome.html)

The adorable Kelsey Chow, an actress you may recognize from popular CW drama One Tree Hill, the fashionista is set to appear in this summer's Amazing Spiderman. For the Kelsey Chow by Justin Coit shoot the model/actress rocked a loose and beautiful fishtail braid, and some seriously [laid-back clothes](https://www.trendhunter.com/trends/modeloffduty-essentials).

Ripped shorts, oversized sweaters, and biker-chic outerwear are what makes this editorial a fierce and fashion-forward photographic venture by Coit. Describing her personal taste as "eclectic," Chow opts for comfort in everyday clothing and accessorizing. Finding hip and vintage pieces at fleamarkets, Kelsey Chow goes for an [individual style](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit).

Idolizing style icons, Chow claims the "reinvent" notion when it comes to fashion by constantly mixing up her personal style by incorporating a mixture of eclectic and unusual pieces to always keep it fresh.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 56% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fishtail Braids:** Exploring innovative hairstyling techniques using fishtail braids, creating opportunities for new hair care products and accessories.
- **Laid-back Fashion:** Embracing comfortable and relaxed fashion trends, opening avenues for athleisure brands and sustainable fashion lines.
- **Individual Style:** Promoting personal expression through fashion, fostering the growth of customizable clothing and fashion tech startups.

### Where This Applies

- **Hair Care:** Developing innovative hair products and tools for creating intricate fishtail braids, disrupting the hair care industry with new styling possibilities.
- **Athleisure:** Capitalizing on the laid-back fashion trend to drive growth in the athleisure industry, creating comfortable and stylish activewear options.
- **Custom Fashion:** Pioneering the development of personalized fashion options, enabling consumers to express their individual style through customizable clothing and accessories.

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