# Modernized Country Couture The Kelly Thompson Shoot for 1am Magazine By Shelby Lee Walsh | Published 2010-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kelly-thompson-shoot-for-1am-magazine References: [kellythompson.co.nz](http://www.kellythompson.co.nz/main.html) & [1am.co.nz](http://1am.co.nz/1am_magazine/1am_magazine.html) The Kelly Thompson shoot for 1am Magazine shows off some [western culture with a modern twist](https://www.trendhunter.com/trends/the-permanent-collection). While they do wear [plaid](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), hang out in barns and wear [cowboy hats](https://www.trendhunter.com/trends/wild-west-chrome-collection), these models are not your typical cowgirls and boys. With piercing and black lipstick, they all have a touch of goth about them. The shoot entitled 'From Diamonds to Rust' is perfect for the melancholy feel of the spread. Check out this country couture shoot above and be sure to click the pictures below to see more from the talented Kelly Thompson. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Modern Goth Western Fashion:** There is an opportunity for fashion brands to combine elements of goth and western styles to create a modernized, edgy look for country couture. - **Rustic Gothic Editorial Shoots:** The success of the 'From Diamonds to Rust' editorial shoot presents an opportunity for fashion magazines to feature more similar, unconventional spreads. - **Alternative Western Aesthetics:** There is a growing trend for western wear and accessories with a unique, alternative twist, giving brands the opportunity to offer a fresh take on traditional western-style clothing. ### Who This Affects Most - **Fashion Industry:** The fashion industry can take inspiration from this modern gothic take on western fashion to create bold new designs, cater to a wider range of alternative fashion tastes and reach an untapped audience. - **Photography Industry:** The growing popularity of alternative fashion styles provides a chance for photographers to experiment with unique and unconventional themes/subjects in photo shoots, such as rustic, gothic western themes. - **Art Industry:** This trend inspires the creation of new gothic western art that presents opportunities to reach different target markets and offer artwork that is both intriguing and unconventional. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)