# Accusatory TV Campaigns Gossip Girl ‘Name Calling' Ads By Ayman | Published 2008-12-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kelly-rutherford-gossip-girl-ad-campaign-pictures References: [justjared.buzznet](http://justjared.buzznet.com/2008/12/02/chace-crawford-cheater/) The real-life pregnancy of Gossip Girl actress Kelly Rutherford, who plays Blake Lively’s mother Lilly Van Der Woodsen, is overshadowing the release of the show’s [new ad campaign](https://www.trendhunter.com/trends/people-will-talk). The last two Gossip Girl ad campaigns caused quite an uproar in the media when they were released for being too racy for a [teen TV show](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus). However, the press has been oblivious to the new campaign which uses [self-vandalism](https://www.trendhunter.com/trends/youll-swear-by-them). The ads use close up images of the four teenage stars’ faces with what looks like someone has vandalized the posters by painting/spraying accusations such as cheater, liar, fake, and loser. Maybe the new campaign lacks the instant shock value of the previous ones, but I think the concept of name calling vandalism is pretty creative and goes along with the theme of the show and the characters. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **TV Advertising Campaigns:** Opportunity to create innovative and attention-grabbing ad campaigns that use unconventional methods like self-vandalism. - **Celebrities and Branding:** Opportunity to leverage the popularity of celebrities to create unique and engaging brand campaigns. - **Emotionally Provocative Marketing:** Opportunity to use provocative and controversial messaging to elicit strong emotional responses from consumers. ### Industries Being Reshaped - **Entertainment:** Opportunity for TV shows and movies to produce disruptive marketing campaigns that generate buzz and intrigue. - **Advertising and Marketing:** Opportunity for marketers to explore unconventional advertising techniques that push boundaries and capture audience attention. - **Fashion and Retail:** Opportunity for fashion brands to collaborate with TV shows and celebrities to create disruptive advertising campaigns that resonate with consumers. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md)