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# Celebrity-Curated Subscriptions
Kelly Rowland Hand Picks Products For You From Fancy Every Month

By Allen Taylor | Published 2014-03-21 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/kelly-rowland-hand-picks
References: [fancy](http://fancy.com/things/270008362974841779/Kelly-Rowland-Fancy-Box-Subscription?utm=timeline_featured) & [kellyrowland](http://www.kellyrowland.com/)

You can now have [Kelly Rowland](https://www.trendhunter.com/trends/robs-backstage-popcorn-kellys-classic-bbq) hand pick products to be sent right to you every month. The Kelly Rowland Fancy Box subscription offers you a collection of the [celebrity's favourite Fancy products](https://www.trendhunter.com/trends/carla-hall) each month.

Each box will include over $80 of products for less than half that price every month. Some people might not have time to go through the constantly updating collection of products on Fancy and would prefer a [curated box of items every month](https://www.trendhunter.com/trends/mytherabox). Why not have a diva like Kelly Rowland pick that stuff for you? She'll choose the items she likes most every month and they'll arrive right to your doorstep. This is a pretty cool concept if you ask me.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 23% | Activity: 50% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity-curated Subscriptions:** The celebrity-curated subscription trend creates an opportunity for businesses to partner with well-known figures to offer personalized monthly subscription boxes.
- **Personalized Product Subscription Boxes:** The personalized product subscription box trend allows businesses to offer customized monthly subscriptions to consumers based on their preferences and interests.
- **Influencer Marketing:** The celebrity-curated subscription trend also highlights the growing importance of influencer marketing in the business world.

### Where This Applies

- **Subscription Box Industry:** The subscription box industry can capitalize on the trend of enlisting celebrities to curate customized boxes for customers.
- **Beauty Industry:** The beauty industry can benefit from partnering with celebrities to offer customized beauty boxes.
- **Retail Industry:** The retail industry can explore the potential of influencer marketing to boost sales and reach a wider audience.

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