# Surreal Set Designs Kelly Angood Creates Fantastical Worlds for Various Industries By Meghan Young | Published 2011-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kelly-angood References: [itsnicethat](http://www.itsnicethat.com/articles/kelly-angood) & [kellyangood](http://www.kellyangood.co.uk/index.html) I'm loving Kelly Angood's out-of-the-box thinking when it comes to her set designs. Stunningly [surreal](https://www.trendhunter.com/trends/surreal-street-art-1), the fantastical world that she creates still has a touch of reality, which makes the contrast in her works truly stand out. Based in the United Kingdom, Kelly Angood studied Illustration at the [University of Brighton](https://www.trendhunter.com/trends/wiggle-collection). Although her [still life series](https://www.trendhunter.com/trends/tea-for-two-collection) is by far my favorite, her fashion works are also ones that are worth taking a look at. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fantastical Set Designs:** Disruptive innovation opportunities include creating immersive experiences for events and exhibitions. - **Contrasting Realities:** Disruptive innovation opportunities lie in combining virtual and physical elements to create unique storytelling experiences. - **Out-of-the-box Thinking:** Disruptive innovation opportunities include pushing the boundaries of traditional set design techniques to create unforgettable visuals. ### Who This Affects Most - **Event Planning:** Disruptive innovation opportunities involve incorporating surreal set designs to elevate event experiences. - **Exhibition Design:** Disruptive innovation opportunities exist in using fantastical set designs to engage and captivate exhibition visitors. - **Fashion:** Disruptive innovation opportunities arise in combining surreal set designs with fashion photography to create visually stunning campaigns. ## Related on Trend Hunter - [Hand-Painted Wallpaper Series](https://www.trendhunter.com/trends/sylvan.md) - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md)