# Chocolatey Indulgence Breakfast Cereals Special K Dipped Chocolatey Almond Cereal is Dessert-Like By Michael Hemsworth | Published 2021-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kelloggs-special-k-dipped-chocolatey-almond References: [foodbev](https://www.foodbev.com/news/kellogg-introduces-dipped-special-k-cereal-in-us/) & [kelloggs](https://www.kelloggs.com/en_US/home.html) The Kellogg’s Special K Dipped Chocolatey Almond cereal is a new offering from the Kellogg Company when it comes to indulgent breakfast foods that are great for the morning, but suitable for enjoyment anytime of day. The cereal features a range of textures with multigrain flakes that have been dipped in chocolate along with cocoa-dusted flakes and sliced almonds. The cereal is reported to be a source of fiber, while also forties with vitamins A, C and E. Brand Director at the Kellogg Company Cindy Huntington boasted about the Kellogg’s Special K Dipped Chocolatey Almond cereal saying, "At Kellogg’s Special K, we help cereal lovers do what’s delicious by providing them with a diverse range of flavourful and innovative products. If you’re craving a deliciously unique, chocolatey experience, our dipped cereal is the perfect bowlful, easily enjoyed during breakfast or at any time of day.” Image Credit: Kellogg Company ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 36% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Indulgent Breakfast Foods:** There is an opportunity for companies to create more indulgent and dessert-like breakfast cereals to meet the demand for unique and flavorful products. - **Texture Variety in Cereal:** The addition of different textures in cereal, such as chocolate coating, sliced almonds, and cocoa-dusted flakes, can create a more interesting eating experience for consumers. - **Healthier Indulgences:** The trend towards healthier eating can be leveraged by companies to create indulgent food products that also provide nutritional benefits, such as fiber and vitamins. ### Sectors Adopting This - **Cereal Manufacturing:** Cereal manufacturers can innovate their products by incorporating unique and flavorful ingredients to attract consumers looking for more exciting breakfast options. - **Snack Food Manufacturing:** Companies specializing in snack foods can expand into the breakfast market by creating dessert-like cereals that can be consumed at any time of day. - **Health Food Manufacturing:** Health food manufacturers can capitalize on the trend towards indulgent foods by creating products that provide nutritional value while still satisfying the consumer's desire for indulgence. ## Related on Trend Hunter - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md) - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Low-Sugar Cereal Flavors](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md) - [Mineral-Enriched Cereals](https://www.trendhunter.com/trends/special-k-brown-sugar-cinnamon.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md)