# Lifestyle-Conscious Cereal Products These New Kellogg’s Special K Cereals Come in Three Varieties By Michael Hemsworth | Published 2022-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kelloggs-special-k-cereals References: [drugstorenews](https://drugstorenews.com/kelloggs-special-k-caters-cravings-latest-cereal-blends) & [kelloggs](https://www.kelloggs.com)  These new [Kellogg’s](https://www.trendhunter.com/trends/crunchy-oat-granola) [Special K](https://www.trendhunter.com/trends/mini-protein-bars) cereals are being launched as a series of products that accommodate different consumer lifestyle and dietary preferences to offer them a flavorful way to fuel up. The cereals include the Oat Crunch Honey, Zero and High Protein, which are each formulated with flavor and function in mind. The Oat Crunch Honey has honey-flavored multigrain flakes and vanilla oat clusters, while Zero has no sugar with 18-grams of plant-based protein. Finally, High Protein has 20-grams of protein in each serving with the flavors of almonds and chocolate in the mix. Brand Director Sadie Garcia spoke on the new Kellogg’s Special K cereals saying, "We know Special K fans trust us to deliver delicious food packed with flavor. We also know food moods are constantly changing, so we are thrilled to bring even more variety to the Special K lineup that’ll meet whatever cravings or needs we all have." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 77% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Lifestyle-conscious Cereal Products:** Cereal companies can create cereals geared towards specific lifestyle and dietary preferences, such as sugar-free, high-protein, and multigrain flakes. - **Plant-based Protein Products:** There is a growing demand for plant-based protein products in the food industry, which presents an opportunity for cereal companies to create products like the Kellogg’s Special K Zero cereal. - **Personalization of Food Products:** Cereal companies can tailor products to meet specific needs and cravings of customers, as demonstrated with Kellogg’s Special K offering a variety of cereal flavors for different moods. ### Who This Affects Most - **Cereal Manufacturing:** Cereal companies can offer cereals that provide health and lifestyle benefits to customers, such as sugar-free, high-protein, and multigrain flakes. - **Plant-based Food Manufacturing:** More companies are developing and marketing plant-based protein products that meet the dietary needs and preferences of consumers, providing opportunities for cereal companies to create similar offerings like the Kellogg’s Special K Zero cereal. - **Personalized Nutrition:** With the growing demand for personalized nutrition, cereal companies can create products that cater to specific dietary needs and cravings of individual consumers, as demonstrated by Kellogg’s Special K offering various cereal flavors for different food moods. ## Related on Trend Hunter - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Mineral-Enriched Cereals](https://www.trendhunter.com/trends/special-k-brown-sugar-cinnamon.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md) - [Low-Sugar Cereal Flavors](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops.md) - [Bakery-Inspired Protein Cereals](https://www.trendhunter.com/trends/catalina-crunch-strawberry-strudel.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md)