# Obstacle-Overcoming Campaigns Kellogg’s Nutri-Grain Highlights Unstoppable People to Inspire Teens By Meghan Young | Published 2015-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kelloggs-nutrigrain References: [adeevee](http://www.adeevee.com/2015/02/kelloggs-nutri-grain-blind-surfer-online/) & [jwt](https://www.jwt.com/) [Kellogg’s](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning) Nutri-Grain has created a series of [inspiring commercials](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far) that focus on the theme of 'Unstoppable.' To do so, it's featuring impressive individuals from around the globe who have had to overcome tough odds to get to a place of fulfillment and success. The first person highlighted is Derek Rabelo, a [professional surfer](https://www.trendhunter.com/trends/adidas-you-got-this) and downhill skateboarder. Yet Rabelo, who hails from Brazil, is blind. That fact that not stopped him from learning to do something he now loves and is incredibly talented at, a fact that Kellogg’s Nutri-Grain supports. Aimed at teens, the Kellogg’s Nutri-Grain Unstoppable campaign nevertheless makes a global impact due to its premise. It was created by JWT, an ad agency based in Sydney, Australia ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Obstacle-overcoming Campaigns:** Campaigns that showcase individuals overcoming adversity to inspire audiences. - **Inspirational Advertising:** Advertising that focuses on inspiration and motivation rather than traditional product promotion. - **Global Impact Campaigns:** Campaigns with a message that resonates globally, not just locally. ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage companies to align themselves with inspirational messages that connect with audiences in a meaningful way. - **Advertising Industry:** Opportunity for ad agencies to create campaigns that inspire and motivate audiences through storytelling and relatable characters. - **Teen Products Industry:** Opportunity for companies that sell products to teens to utilize inspiring advertising campaigns that resonate with this demographic. ## Related on Trend Hunter - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Paralympic Athlete-Celebrating Cereals](https://www.trendhunter.com/trends/nestl-cheerios.md) - [Barrier-Breaking Sports Campaigns](https://www.trendhunter.com/trends/fuel-tomorrow.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Unconventional Changemakers Campaigns](https://www.trendhunter.com/trends/daring-moves.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)