# Urban Cereal Cafes Kellogg's Cereal Cafe Has Opened a Permanent Space in NYC's Union Square By Ell Smith | Published 2017-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kelloggs-cereal-cafe References: [psfk](https://www.psfk.com/2017/11/kelloggs-permanent-cereal-cafe-in-union-square.html) & [newsroom.kelloggcompany](http://newsroom.kelloggcompany.com/2017-11-09-Kelloggs-R-To-Open-New-Permanent-Cereal-Cafe-In-NYC-On-Dec-7) The [Kellogg's](https://www.trendhunter.com/trends/kelloggs-products) Cereal cafe has opened in New York's Union Square, inviting consumers to indulge in a sugary bowl of cereal from the comfort of a vibrant and relaxing lounge space. This permanent location speaks to the success of the brand's pop-up efforts, which trialed in Times Square this summer. Now, consumers can enjoy the tasty treat for breakfast, lunch and dinner as the cafe is serving up a variety of flavor offerings, in addition to customizable combinations. This unique space was designed with a social media savvy generation in mind, as every corner of its interior is [Instagram](https://www.trendhunter.com/trends/cereal-for-dinner)-worthy. Additional ingredients for menu offerings such as milkshakes, ice cream and Pop-Tarts are freshly sourced from the [Union Square Farmer's Market](https://www.trendhunter.com/trends/proffee-popup). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cereal Cafe Trend:** The rise of cereal cafes offers a disruptive innovation opportunity for food and beverage companies to create unique dining experiences around nostalgic and customizable cereal offerings. - **Pop-up Success:** The success of the Kellogg's pop-up efforts showcases the potential for brands to test new concepts and gain consumer insights before launching permanent locations. - **Instagram-worthy Spaces:** The design of the Kellogg's Cereal cafe highlights the importance of creating visually appealing spaces that cater to the social media-savvy generation. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the cereal cafe trend by developing innovative cereal-based products and experiences that resonate with nostalgic and adventurous consumers. - **Hospitality:** The hospitality industry can incorporate cereal cafes into their offerings, providing guests with unique and customizable breakfast options that can enhance their overall dining experience. - **Interior Design:** The increasing demand for Instagram-worthy spaces presents an opportunity for the interior design industry to create visually stunning environments that attract customers and generate social media buzz. ## Related on Trend Hunter - [Granola-Focused Restaurant Expansions](https://www.trendhunter.com/trends/the-granola-bar.md) - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Collaboration Cereal Milk Lattes](https://www.trendhunter.com/trends/cereal-milk-iced-latte.md) - [Breakfast Brand Digital Platforms](https://www.trendhunter.com/trends/kelloggs-1.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Clarified Cereal Milk Cocktails](https://www.trendhunter.com/trends/the-neon-milk-punch.md)