# Pyramidal Chip Merchandizing Kellogg's Lites Packaging Targets New Consumers By Amelia Roblin | Published 2011-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kellogg-s-lites-packaging References: [thedieline](http://www.thedieline.com/blog/2011/7/28/kelloggs-lite-chips.html) & [behance.net](http://www.behance.net/gallery/Lites/1801490) Like many of its competing brands, this one has dressed its granola bar and [cereal boxes](https://www.trendhunter.com/trends/nutrigrain-bar) with large logos accompanied by a photo of the food prepared, but [Kellogg's](https://www.trendhunter.com/trends/ddtags) Lites packaging takes a step in a different direction with a [new graphic design aesthetic](https://www.trendhunter.com/trends/thoughtful-packaging). Nowhere on these bags can one find a picture of the product, and rather a bold, colorful and geometric pattern has been featured, perhaps to suggest the shape of the chips within. The Sea Salt flavor has been given a cool blue scheme, while the Thai Chilli is a hot red and pink. This shift to a more abstract sachet is the work of Shierly Dewi, who has given Kellogg's Lites packaging a contemporary makeover fit to feed the trendy consumer. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Abstract Packaging Design:** The shift to a more abstract sachet design presents an opportunity to capture the attention of trendy consumers. - **Bold and Colorful Graphics:** Using bold and colorful graphics on packaging can create a visually compelling product presentation that stands out on store shelves. - **Geometric Patterns:** Incorporating geometric patterns into packaging design can create a modern and visually appealing aesthetic that appeals to consumers. ### Where This Applies - **Food Packaging:** The food packaging industry can benefit from adopting abstract, bold, and geometric design elements to attract consumers. - **Consumer Goods:** Consumer goods companies can explore the use of abstract, bold, and colorful packaging to differentiate their products in the market. - **Graphic Design:** The graphic design industry has an opportunity to provide innovative and eye-catching packaging solutions for brands looking to modernize their visuals. ## Related on Trend Hunter - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md)