# Macabre Halloween Snacks These Kellogg Cereals & Snacks Take Inspiration from The Addams Family 2 By Laura McQuarrie | Published 2021-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kellog-cereals-snacks References: [prnewswire](https://www.prnewswire.com/news-releases/the-breakfast-table-gets-kookier-this-halloween-with-the-addams-family-2-inspired-kellogg-cereals-and-snacks-301331423.html) & [Kelloggs](http://www.Kelloggs.com) The Addams Family 2 inspired the latest range of [Kellogg](https://www.trendhunter.com/trends/rice-krispies-scares) cereals and snacks, which help to give products like Pop-Tarts and Rice Krispies Treats a fresh new spooky look for the Halloween season. These new treats feature special marshmallows shaped like monsters, bats and ghosts, as well as eye-catching packaging with the faces of beloved characters from the franchise. Beyond enjoying bowls of Kellogg's Spooky Cereal around the breakfast table, families will find snacks like Pop-Tarts Frosted Spooky Chocolatey Fudge Bites and shareable boxes of Rice Krispies Treats Original Big Bars. With these Kellogg cereals and snacks, people have the chance to redeem a free digital download of the first animated Addams Family movie by uploading a copy of their receipt online. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 70% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spooky Snacks:** Kellogg's new range of cereals and snacks inspired by The Addams Family 2 offer an opportunity for companies to explore the Halloween market with unique product designs and packaging. - **Character Tie-ins:** Collaborating with beloved franchises like The Addams Family offers a way to attract consumers with recognizable characters and pop culture references. - **Promotional Incentives:** Offering a free digital download of a related movie with purchase presents a chance to increase sales and customer engagement. ### Who This Affects Most - **Food and Beverage:** Companies can take inspiration from Kellogg's creative product designs and limited edition packaging to tap into seasonal demand and offer unique food options. - **Entertainment:** Collaborating with movies and TV shows presents an opportunity for entertainment companies to expand their brand through merchandise and product collaborations. - **Promotion and Advertising:** Offering promotional incentives like digital movie downloads is a way for companies to increase customer engagement and incentivize purchases. ## Related on Trend Hunter - [Macabre Halloween Snacks](https://www.trendhunter.com/trends/poptarts-halloween-bites.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md) - [Ghost-Themed Snack Products](https://www.trendhunter.com/trends/general-mills-halloween.md) - [Movie-Inspired Halloween Menus](https://www.trendhunter.com/trends/addams-family.md) - [Witchy Movie-Themed Cereals](https://www.trendhunter.com/trends/hocus-pocus-2-cereal.md) - [Halloween Candy Bar Cereals](https://www.trendhunter.com/trends/general-mills-halloween-edition.md)