# Desolate Romance Editorials The Kelley Ash Tokion 2010 Spread is Ultra Romantic By Zoe Badley | Published 2010-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kelley-ash-tokion-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Kelley-Ash-Tokion-Vol3-No5-of-2010-6858-1.html) & [tokion](http://www.tokion.com/) When most people are deserted or abandoned in a foreign place they're usually stressed and frazzled; however, in the Kelley Ash Tokion 2010 spread, this model makes it look romantic. Rightfully entitled 'Romance in Durango,' the spread was photographed by Lauren Ward and styled by Stephane Ashmore. Fashion model Kelly Ash is donned in [floral, slouchy sweaters](https://www.trendhunter.com/trends/wild-rose-sparrow), over-sized summer hats, even a [peek-a-boo panty](https://www.trendhunter.com/trends/for-love-and-lemons-1) and one of the best [maxi dresses](https://www.trendhunter.com/trends/selkies-the-libertine-collection). Everything is feminine, serene and sensual in the Kelley Ash Tokion 2010 spread. Be sure to check out the gallery for more shots. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 49% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Romantic Fashion:** Opportunity to create fashion lines that combine floral prints and slouchy sweaters. - **Serene Styling:** Innovation opportunity to incorporate tranquil elements into editorial photo shoots and marketing campaigns. - **Bohemian Maxi Dresses:** Create designs of dresses inspired by Kelley Ash's wardrobe in the Tokion 2010 spread. ### Who This Affects Most - **Fashion Industry:** Fashion designers can implement the serene and feminine styling into their respective collections. - **Photography Industry:** Opportunities for photographers to specialize in editorial and romance photography. - **Marketing Industry:** Marketing teams could apply the serene and romantic style in campaigns for luxury travel and hospitality. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Heritage-Inspired Bridal Collections](https://www.trendhunter.com/trends/katherine-tashs-spring-2026.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)