# Efficiency-Optimized Snack Packaging This Kellanova Snack Packaging Has Reduced Plastic By Michael Hemsworth | Published 2023-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kellanova-snack-packaging References: [snackandbakery](https://www.snackandbakery.com/articles/110339-kellanova-pours-three-salty-snacks-into-reduced-plastic-packaging) & [kellanova](http://www.kellanova.com/)  This Kellanova snack packaging has been announced for three of its products to help reduce the amount of plastic used without detracting from the user experience. The packaging is observed across the [Cheez-It Puff'd](https://www.trendhunter.com/trends/cheezit-walking-taco), [Cheez-It Snap'd](https://www.trendhunter.com/trends/cheezit-sharing-bags) and Club Crisps, and features the same serving size compared to last year's volume but features less material for each pack. This has resulted in a total reduction in material weight for the three products of 672,000-pounds, which includes 124,000-pounds of plastic and 548,000-pounds of corrugated cardboard. Chief Sustainability Officer Janelle Meyers spoke on the Kellanova snack packaging saying, "Kellanova (formerly [Kellogg Company](https://www.trendhunter.com/trends/paperbased-cereal-packaging)) envisions a day where the planet thrives. Three popular snack brands (Cheez-It Snap'd, Cheez-It Puff'd, and Club Crisps), have reduced the amount of plastic used in their packaging while maintaining the same amount of delicious food in each package." Image Credit: Kellanova ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 25% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Reduced Plastic Packaging:** The Kellanova snack packaging for Cheez-It Puff'd, Cheez-It Snap'd, and Club Crisps has successfully reduced the amount of plastic used without compromising the user experience. - **Material Weight Reduction:** The new snack packaging design has resulted in a significant total reduction in material weight, including 124,000-pounds of plastic and 548,000-pounds of corrugated cardboard. - **Environmental Sustainability:** Kellanova's focus on reducing plastic and cardboard in snack packaging demonstrates a commitment to environmental sustainability. ### Industries Being Reshaped - **Sustainable Packaging:** The efficiency-optimized snack packaging by Kellanova showcases potential disruptive innovation opportunities in the sustainable packaging industry. - **Snack Manufacturing:** The successful implementation of reduced plastic packaging in popular snack brands highlights opportunities for disruptive innovation in the snack manufacturing industry. - **Consumer Goods:** Kellanova's efforts to reduce material weight in snack packaging present potential disruptive innovation opportunities in the consumer goods industry. ## Related on Trend Hunter - [Snack Packaging Plastic Reductions](https://www.trendhunter.com/trends/plastic-packaging-reduction.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Sustainable Snack Packaging](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks.md) - [Paper-Packaged Popped Snacks](https://www.trendhunter.com/trends/snack-a-jacks-multipacks.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Reduced Plastic Crisp Packaging](https://www.trendhunter.com/trends/joyfull-bakery-parmesan-crisps.md) - [Paper-Packaged Snack Chips](https://www.trendhunter.com/trends/walkers-baked-multipacks.md) - [Reduced Plastic Snack Packaging](https://www.trendhunter.com/trends/specially-selected-hand-cooked-chips.md) - [Streetstyle Snack Pouches](https://www.trendhunter.com/trends/cheezit-walking-taco.md)