# Brooding Actor Editorials GQ Germany's Latest Cover Story Features Twilight Star Kellan Lutz By Jana Pijak | Published 2014-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kellan-lutz References: [fuckingyoung.es](http://fuckingyoung.es/kellan-lutz/) & [gq-magazin.de](http://www.gq-magazin.de/) American actor Kellan Lutz fronts GQ Germany's latest cover story. The movie star is captured by photographer Bruno Staub's lens while posing at a [luxe estate](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout) that features retro decor, a plant-adorned patio and even a personal basketball court. Channeling a wealthy gentleman, Kellan Lutz dons a wardrobe of [elegant suits](https://www.trendhunter.com/trends/louis-vuitton-ss26), matched print separates and vibrant statement tops that are a fresh translation of [retro menswear looks](https://www.trendhunter.com/trends/vintage-styles). Gq Germany's latest cover story features styling by Tobias Frericks who dresses his movie star muse in a wardrobe of designer pieces. The fashions include looks from Emporio Armani, Polo Ralph Lauren and Tommy Hillfiger among other American and international names. Kellan is cool and composed in the dapper image series that revives vintage styling. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Opportunity for fashion retailers to offer modern twists on classic looks with brands like Emporio Armani and Polo Ralph Lauren. - **Luxury Lifestyle:** Opportunity for lifestyle brands to market to the wealthy with retro-inspired decor and personal sports facilities like a basketball court. - **Celebrity Branding:** Opportunity to capitalize on celebrity endorsements for fashion and lifestyle brands with the use of popular movie stars like Kellan Lutz. ### Sectors Adopting This - **Fashion:** Fashion brands can use retro-inspired looks from Kellan Lutz's GQ Germany photoshoot featuring brands like Emporio Armani and Polo Ralph Lauren. - **Lifestyle:** Lifestyle brands can market modern takes on retro-inspired decor and personal sports facilities for the wealthy like the ones featured in Kellan Lutz's GQ Germany editorial. - **Entertainment:** Opportunity for entertainment companies to utilize celebrity endorsements, such as Kellan Lutz's partnership with GQ Germany, for increased brand recognition and profitability. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)