# Raspberry Lime Beer Contests Keystone Light Recently Introduced the New Kelightful Beer By Grace Mahas | Published 2020-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kelightful References: [promorules](https://www.promorules.com/pl013406) & [keystonelight](https://www.keystonelight.com/) With the spring season just around the corner, [Keystone Light](https://www.trendhunter.com/trends/keystone-light-and-realtree) is celebrating the warmer weather with the introduction of the new Keylightful beer. This refreshing new brew combines the [sweet flavor of raspberry](https://www.trendhunter.com/trends/raspberry-brown-ale) with zesty lime, topped off with a splash of Keystone Light beer. As part of the new beer, Keystone Light is also launching a new marketing campaign featuring the fun-loving French Bulldog, Lil' Breezy Keezy. In celebration of the brand's new four-legged mascot, Keystone Light announced a [nationwide casting call for a pup](https://www.trendhunter.com/trends/last-dog-standing) "pawfectly" suited to serve as an additional year-long brand ambassador for Keylightful, with a grand prize of $10K and a year’s worth of Keylightful. To enter, simply email a photo of your dog to lilbreezykeezy@keylightful.com with an explanation of why your pup should be the real-life Lil' Keezy Breezy. Image Credit: Keystone Light ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-infused Beers:** Opportunity to create innovative fruit-infused beer flavors that appeal to consumers looking for refreshing and unique beverages. - **Pet-inclusive Marketing:** Disruptive innovation opportunity to incorporate pets in marketing strategies, leveraging their popularity and emotional connection with consumers. - **Branded Contests:** Opportunity to engage consumers through creative and interactive contests, building brand loyalty and generating excitement. ### Where This Applies - **Craft Beer:** Craft beer industry can explore fruit-infused flavors and capitalize on the growing demand for unique and unconventional brews. - **Advertising and Marketing:** Marketing and advertising agencies can develop campaigns that incorporate pets to create emotional connections and drive brand awareness. - **Promotions and Contest Platforms:** Companies specializing in promotions and contests can provide platforms and services for brands to run interactive and engaging campaigns. ## Related on Trend Hunter - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Outdoor-Ready Beer Merchandise](https://www.trendhunter.com/trends/keystone-light-and-realtree.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Refreshing Tropical Wheat Beers](https://www.trendhunter.com/trends/tropicooler.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md)