# Silly Stuttering Campaigns The Kekemelodi Print Ads Inject Humor Into a Serious Matter By Leslie Chen | Published 2014-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kekemelodi References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/kekemelodi_astronaut) & [ddb](http://www.ddb.com/) Not being able to verbally express yourself properly can be a very frustrating thing, but these ads for Kekemelodi Stuttering Therapy Classes offer a humorous twist to a usually serious matter. Created by DDB&CO ad agency in Turkey, the campaign features three images that visualize stuttering in a way that makes it funny, lighthearted and relatable even to those who don't have a stuttering problem. One of the ads includes three images of a pink bra followed by an equal sign and then a brush; even a simple one-syllable word like brush can be met with frustration by those who stutter, but the Kekemelodi ads manage to show this with a great amount of humor. Take a look at the Kekemelodi ad campaign above to see some laugh out loud creativity. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** Disruptive innovation opportunity: Brands can use humor to address serious matters and create relatability. - **Visualizing Challenges:** Disruptive innovation opportunity: Utilizing visual representation to communicate complex or sensitive issues in a more accessible manner. - **Emotional Connection:** Disruptive innovation opportunity: Eliciting emotional responses from audiences through advertising to create a lasting impact and engagement. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporating humor and emotion in campaigns to stand out in the competitive advertising industry. - **Therapy and Counseling:** Disruptive innovation opportunity: Adopting creative approaches to therapy and counseling to engage more individuals and destigmatize seeking help. - **Mental Health Awareness:** Disruptive innovation opportunity: Using visual storytelling and humor to raise awareness about mental health challenges and reduce stigma. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Humorous Juice Campaigns](https://www.trendhunter.com/trends/ribena-chin-up-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)