# Animal Airplane Ads These Keith Loell South African Airways Promos are Simple and Effective By Josh Triantafilou | Published 2012-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/keith-loell References: [advertisingserved](http://www.advertisingserved.com/gallery/South-African-Airway/458730) & [behance.net](http://www.behance.net/KeithLoell) Keith Loell, the executive creative director at the New York office of Draftfcb, recently posted some ads for [South African Airways](https://www.trendhunter.com/trends/siyanda) on his Behance page. The promos breathlessly impart to the viewer the notion that South Africa is a country teeming with exotic wild life as well as modern creature comforts, which South Africa Airways epitomizes. The prints do so by featuring different [animals riding airbuses](https://www.trendhunter.com/trends/airasia) as would humans. For instance, a hippo sleeps on a seat with a sleep mask over its eyes in one ad. In another, the frame focuses on a giraffe's neck braced by multiple cushions. The third ad features three flamingos sitting in seats; two of them have golf head covers over their heads. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Animal-themed Advertising:** Advertisers are using animals to capture attention and convey brand messages in a creative and engaging way. - **Experiential Marketing:** Brands are creating immersive experiences that allow consumers to emotionally connect with their products or services. - **Combining Opposites:** Merging contrasting elements or concepts in marketing campaigns to create unexpected and memorable visuals. ### Sectors Adopting This - **Travel and Tourism:** Companies in the travel and tourism industry can incorporate animal-themed advertising to promote unique experiences and destinations. - **Advertising and Marketing:** Advertising agencies can leverage experiential marketing techniques to create impactful campaigns for their clients. - **Hospitality and Leisure:** Hotels, resorts, and leisure facilities can explore the concept of combining opposites to attract and engage guests in a distinct way. ## Related on Trend Hunter - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)