# Bluetooth Bus Tickets The Keighley Bus Company is Now Testing the '662Pay' Mobile Ticketing System By Laura McQuarrie | Published 2017-02-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/keighley-bus-company References: [nfcworld](https://www.nfcworld.com/2017/02/03/349806/bluetooth-bus-ticketing-trial-lets-passengers-travel-without-needing-buy-ticket/) & [keighleybus](http://www.keighleybus.co.uk/) The [shuttle service](https://www.trendhunter.com/trends/selfdriving-shuttle-service) operated by the Keighley Bus Company between the towns of Keighley and Bradford in Northern England is now testing a new mobile ticketing system that works alongside Bluetooth beacons. As part of the '662Pay' pilot, [BLE beacons](https://www.trendhunter.com/trends/aircard-pro-and-airnotch-pro) have been placed at bus stops so that passengers may use a smartphone app to board the bus. Rather than just serving as a way to conveniently board the bus without a physical fare, those who use the system also have the potential to take advantage of "the best-value price over the course of a day or week." The mobile app is designed to calculate the length of the route taken and cap the best value price for the duration of a day or week. This mobile ticketing system is set to speed up boarding times and as a result, journeys as well, as there is no interaction that has to happen with a physical ticketing machine. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Bluetooth Bus Boarding:** Opportunity to develop peer-to-peer payment systems using Bluetooth technology for transportation companies. - **Mobile Ticketing Systems:** Expansion of mobile ticketing systems incorporating BLE technology to improve user convenience and data collection capabilities. - **Route-length Based Fares:** Innovation potential to make fares calculated based on the distance traveled, using mobile applications to improve fare customization for users. ### Who This Affects Most - **Transportation Services:** Opportunity to innovate with digital payment solutions and optimize boarding experience for transportation service companies. - **Mobile App Development:** Market potential to develop and expand mobile app capabilities for digital ticketing and location-based services for various industries. - **Beacon Technology:** Development potential in creating personalized location-based marketing strategies with advancements in beacon technology in various industries. ## Related on Trend Hunter - [Digital Fare Collection Services](https://www.trendhunter.com/trends/bloomington-transit.md) - [Cross-Region Ticketing Apps](https://www.trendhunter.com/trends/moovit-ticket-purchasing.md) - [Transportation Network Wayfinding Technologies](https://www.trendhunter.com/trends/bee-network.md) - [QR Code Travel Tickets](https://www.trendhunter.com/trends/delhi-metro.md) - [Convenience-Focused Transportation Apps](https://www.trendhunter.com/trends/transportation-apps.md) - [Modernized Specialized Transport Services](https://www.trendhunter.com/trends/specialized-transport-service.md) - [Bookable Senior Bus Services](https://www.trendhunter.com/trends/link2work.md) - [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md) - [QR Code-Based Payment Systems](https://www.trendhunter.com/trends/qr-codebased-payment.md)