# Detoxifying Kefir Drinks Imbibe Living's Activated Kefir Water Removes Toxins from the Body By Laura McQuarrie | Published 2017-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kefir-water References: [imbibeliving](http://imbibeliving.com/shops/) Imbibe Living's all-black kefir water beverage is a detoxifying drink that promises to remove toxins and heavy metals from the body and kick-start one's digestive system with potent ingredients like activated coconut charcoal, cayenne pepper and lemon. The 'Activated Coconut Charcoal, Cayenne Pepper and Lemon Peel Water Kefir' is said to contain about 26 billion active probiotics, which is why it is so supportive for good gut health. The brand also makes a range of colorful kefir water products, including ones with Hibiscus & Rosehip and Matcha & Chlorophyll. Since the digestive system is often referred to as the "second brain," many health-conscious consumers are now turning to products that support good gut health as a means of promoting whole-body well-being. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gut Health Products:** Imbibe Living's kefir water products meet the growing consumer demand for products that support good gut health. - **Activated Charcoal Beverages:** The use of activated coconut charcoal in Imbibe Living's kefir drinks is a unique and growing trend in the beverage industry. - **Toxin Removal Products:** Imbibe Living's detoxifying kefir drinks tap into the increasing demand for toxin-removing products in the health and wellness industry. ### Sectors Adopting This - **Health & Wellness:** Imbibe Living's kefir water products target the health-conscious consumer market and promote whole-body well-being. - **Beverage:** The use of activated coconut charcoal in Imbibe Living's kefir drinks presents a unique opportunity for beverage companies to explore new and innovative ingredients. - **Probiotics:** Imbibe Living's probiotic-rich kefir drinks align with the growing trend towards digestive health and present opportunities for growth in the probiotic supplements industry. ## Related on Trend Hunter - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Canned Water Kefirs](https://www.trendhunter.com/trends/sparkling-water-kefir.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md)