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# Health-Focused Cultured Milk Drinks
The New Bio-tiful Dairy Kefir Smoothies are Health-Conscious

By Michael Hemsworth | Published 2019-01-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kefir-smoothies
References: [foodbev](https://www.foodbev.com/news/bio-tiful-dairy-announces-launch-of-new-kefir-smoothie-flavours/) & [biotifuldairy](http://biotifuldairy.com)

The new Bio-tiful Dairy kefir smoothie flavors have been launched in the UK to offer health-conscious consumers a delicious and targeted way to increase their overall wellness. The new flavors include Cacao and Honey & Ginger, which are both [high in protein](https://www.trendhunter.com/trends/the-gym-kitchen-highprotein-products) and packed with gut-friendly cultures that help out with digestive health. The flavors are also free from any artificial flavors, colors or preservatives to make them perfectly suited to the rising number of consumers looking to avoid these additives.

The new Bio-tiful Dairy kefir smoothie flavors were explained by founder Natasha Bowes who said, "Our cacao and honey and ginger NPD are building on the widespread appeal of kefir and naturally functional dairy. With our research into trends and feedback straight from consumers themselves, we’re looking to lead the way with the most appealing flavours."

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 74% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Health-conscious Dairy Products:** The rising demand for health-conscious dairy products creates an opportunity for the development of innovative and targeted offerings like the Bio-tiful Dairy kefir smoothies.
- **Gut-friendly Cultured Foods:** The increasing focus on gut health paves the way for disruptive innovations in the cultured food industry, such as the Bio-tiful Dairy kefir smoothies packed with gut-friendly cultures.
- **Natural and Additive-free Flavors:** The growing consumer preference for natural and additive-free products opens up possibilities for the creation of delicious and clean-label offerings, like the Bio-tiful Dairy kefir smoothie flavors.

### Industries Being Reshaped

- **Dairy:** The dairy industry can capitalize on the rising trend of health-focused cultured milk drinks and develop new innovative products.
- **Functional Foods:** The functional foods industry has an opportunity to meet the demand for gut-friendly products, like the Bio-tiful Dairy kefir smoothies, by incorporating beneficial cultures into their offerings.
- **Beverage:** The beverage industry can tap into the market of health-conscious consumers by creating natural and additive-free drinks, such as the Bio-tiful Dairy kefir smoothie flavors.

## Related on Trend Hunter

- [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md)
- [Immunity Support Kefir Products](https://www.trendhunter.com/trends/biotiful-gut-health.md)
- [Kid-Friendly Kefir Drinks](https://www.trendhunter.com/trends/biotiful-kids-kefir.md)
- [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md)
- [Gut Heath-Boosting Meal Additives](https://www.trendhunter.com/trends/biotiful-gut-health-meal-booster.md)
- [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md)
- [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md)
- [Approachable Kefir Drinks](https://www.trendhunter.com/trends/madagascan-vanilla-kefir.md)
- [Kefir-Made Overnight Oat Pots](https://www.trendhunter.com/trends/biotiful-kefir-overnight-oats.md)