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# Sculptural Dairy Containers
This Concept for Kefir Packaging Strives to Be an Elegant Pitcher

By Amelia Roblin | Published 2013-12-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kefir-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/kefir-bottle-concept.html) & [behance.net](http://www.behance.net/gallery/Kefir-bottle-concept/12511899)

One might be accustomed to seeing the [fermented dairy drink](https://www.trendhunter.com/trends/pure-culture) held within something resembling a milk carton; however, this kefir packaging concept proposes a more sophisticated means of storage and presentation, so to become a beautiful item on your kitchen table.

Dmitry Patsukevich of Moscow was thinking outside of the box with this idea, opting to make the [bottle a sculpture](https://www.trendhunter.com/trends/sculptural-glass-bottles). The resultant smooth and abstract form begins to look like a [decorative carafe](https://www.trendhunter.com/trends/koppel-pitcher), a jug or even a vase, rather than a disposable vessel that contains a consumable product. The poised shape is vaguely cylindrical with a subtle bend, separating at its top into two stunted offshoots that function as a spout and an air valve.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 13% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Sculptural Dairy Packaging:** Opportunity for innovative packaging designs that transform dairy containers into aesthetically pleasing objects.
- **Sophisticated Storage Solutions:** Demand for storage and presentation products that prioritize elegance and beauty in addition to functionality.
- **Transformative Packaging Concepts:** Emerging trend of reimagining traditional packaging designs to create unique and artistic containers.

### Sectors Adopting This

- **Food Packaging:** Disruptive innovation opportunity for creating visually appealing and innovative packaging solutions for dairy products.
- **Home Decor:** Opportunity for introducing sculptural storage and presentation products that double as decorative pieces in kitchen settings.
- **Consumer Goods:** Market potential for transformative packaging concepts that enhance the visual appeal and perceived value of products.

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