# Kefir-Based Overnight Oats The Simply Simple Kefir Overnight Oats Come in Pots with a Spork By Laura McQuarrie | Published 2018-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kefir-overnight-oats References: [amgourmetfoods](https://www.amgourmetfoods.com/kefir-overnight-oats) & [twitter](https://twitter.com/amgourmetfoods/status/950745677050544131) Early into the new year, A&M Gourmet Foods launched its ready-to-eat Kefir Overnight Oats, which were voted the most innovative product at the GIC 2017 Trade Show. The ready-to-eat breakfast pots are ideal for busy consumers, but also those who are sensitive to gluten, as the formula is made with gluten-free rolled oats. The oat base is built upon with fruits and spices to form five flavors: Apple, [Cinnamon](https://www.trendhunter.com/trends/nanohydroxyapatite-cinnamon-toothpaste), [Blueberry](https://www.trendhunter.com/trends/yogurt-crunch), [Field Berries](https://www.trendhunter.com/trends/commerce-partner), Chai and Matcha. Each grab-and-go overnight oats package is resealable and includes a spork that can be used for on-the-go eating. Although many health-conscious consumers love turning to overnight oats as a quick and easy no-cook, make-ahead breakfast or snack, this gluten-free version made with kefir offers even more value with a rich source of probiotics. Image Credit: A&M Gourmet Foods ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Kefir-based Foods:** Opportunity for brands to create more kefir-based food products to provide health benefits to consumers. - **Gluten-free Convenience Foods:** Opportunity for brands to create more convenient, gluten-free options for consumers with busy lifestyles or sensitivities to gluten. - **Probiotic-rich Foods:** Opportunity for brands to invest in creating probiotic-rich food products to offer consumers health benefits and appeal to their interest in wellness. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry can invest in creating more kefir-based, gluten-free, and probiotic-rich products to meet consumer demand for healthier options. - **Health and Wellness:** Companies in the health and wellness industry can incorporate kefir and other probiotic-rich ingredients into their products to promote digestive health and overall wellness. - **Packaged Foods:** Packaged foods companies can develop more grab-and-go options like A&M Gourmet Foods' Kefir Overnight Oats to meet consumer demand for convenience and portability. ## Related on Trend Hunter - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Gut-Friendly Overnight Oats](https://www.trendhunter.com/trends/overnight-gut-oats.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Gluten-Free Porridge Pots](https://www.trendhunter.com/trends/glutenfree-porridge-pots.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md)