# Caffeinated Kefir Drinks Biotiful's Kefir + Coffee Combines Gut-Friendly Kefir with Arabica Beans By Riley von Niessen | Published 2021-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kefir-coffee References: [biotifuldairy](https://biotifuldairy.com/?jhbf) [Biotiful](https://www.trendhunter.com/trends/high-protein-kefir-drinks) is bringing a duo of [ready-to-drink kefir-based beverages](https://www.trendhunter.com/trends/kefir-flavor) to consumers in the UK with the launch of its Kefir + Coffee range, which comes in two deliciously caffeinated flavors: Mocha and Latte. As Biotiful explains, "A UK first, the latest launch combines creamy British cultured milk Kefir and rich cold-brewed Arabica coffee to create a silky smooth, barista style beverage." With the combination of gut-friendly kefir with high-quality Arabica beans, Biotiful offers health-conscious consumers an indulgent means to get a natural boost of energy while benefiting from the live cultures and vitamin B12 that are said to help support immunity. Consumers can find the Kefir + Coffee flavors on store shelves throughout the UK, with [Sainsbury's](https://www.trendhunter.com/trends/kefir-drink) offering it in 698 stores alongside other Biotiful flavors. Image Credit: Biotiful ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Kefir + Coffee Beverages:** The rise of Kefir + Coffee Beverages is an opportunity for food and beverage companies to create a unique product by combining the gut-friendly benefits of Kefir with the boost of energy from coffee. - **Healthy Indulgence:** The trend towards healthy indulgence presents an opportunity for companies to develop products that offer both indulgence and health benefits, such as Biotiful's Kefir + Coffee range. - **Convenience Health:** The demand for convenient and healthy on-the-go options presents an opportunity for companies to package health-promoting ingredients into ready-to-drink formats, like Biotiful's Kefir + Coffee. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can take advantage of the rise of Kefir + Coffee Beverages by developing and marketing products that offer both energy boosting properties and gut-health benefits. - **Health and Wellness:** The health and wellness industry can utilize the trend towards healthy indulgence by producing products that offer indulgence while providing functional health benefits, like those found in Biotiful's Kefir + Coffee range. - **Retail:** The retail industry can benefit from the demand for convenient and healthy on-the-go options by offering products that meet consumers' needs, such as Biotiful's Kefir + Coffee range. ## Related on Trend Hunter - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Immunity Support Kefir Products](https://www.trendhunter.com/trends/biotiful-gut-health.md) - [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Kid-Friendly Kefir Drinks](https://www.trendhunter.com/trends/biotiful-kids-kefir.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Approachable Kefir Drinks](https://www.trendhunter.com/trends/madagascan-vanilla-kefir.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md)