# Pastel-Hued Dairy Concepts This Kefir Branding Concept Includes Vibrant Flavors Like Avocado By Rebecca Byers | Published 2016-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kefir-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/kefir-student-project.html) This example of kefir branding was created by graphic design student Mansur Makhmudov of the [Maryland Institute College of Art](https://www.trendhunter.com/trends/maryland-swich-terrys-chocolate) ([MICA](https://www.trendhunter.com/trends/brine-time)). The charming pastel-hued range includes adventurously flavored [kefir products](https://www.trendhunter.com/trends/kefir-products) in clear glass bottles with translucent labels and an aluminum cap. Juice mixtures included in the fictitious kefir range are avocado, peach, banana, raspberry and blueberry. The pastel-hued glass bottles are packaged in sets of four and contained in a simple carryall tray made from recycled paper. The packaging concept aims to put the spotlight on the product itself. Kefir is a fermented beverage made from milk and kefir grains that originated in Russia and Central Asia centuries ago, but has recently become popular in the western world due to its nutrient-rich probiotic qualities. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Colorful Dairy:** This trend highlights how the use of pastel hues in dairy branding can create eye-catching and memorable products. - **Adventurous Flavors:** This trend explores how incorporating unique and unconventional flavor combinations in dairy products can create a competitive edge. - **Minimalistic Packaging:** This trend showcases how simple and environmentally-friendly packaging can elevate the focus on the product itself. ### Who This Affects Most - **Food and Beverage:** This industry can use the trends mentioned to create innovative and attractive dairy products that cater to health-conscious consumers looking for unique and exotic flavors. - **Packaging:** This industry can take advantage of the trend of minimalistic and eco-friendly packaging to create new and innovative ways to package dairy products. - **Graphic Design:** This industry can look into the trend of colorful and eye-catching dairy branding to create new and visually appealing packaging designs for dairy products. ## Related on Trend Hunter - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Approachable Kefir Drinks](https://www.trendhunter.com/trends/madagascan-vanilla-kefir.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Child-Focused Kefir Snacks](https://www.trendhunter.com/trends/kefir-products.md)