# Baked-View Branding Kefalonia Fish Packaging Serves Up a Sneak Peek of Your Cooked Cod By Amelia Roblin | Published 2012-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kefalonia-fish-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/06/kefalonia-fisheries-updated.html) & [mousegraphics.gr](http://www.mousegraphics.gr/showcase/kefalonia-fisheries-organic/) The concept of before and after images is a popular one, and when it comes to food especially, many amateur chefs assume more confidence in observing the quality of the finished product before the goods are even bought. Kefalonia Fish packaging provides a peek of the completed dish for the consumer through a clever technique of [wrapping](https://www.trendhunter.com/trends/seal-n-flip-packaging). Mousegraphics of Greece has managed to present an open view of [fresh raw seafood](https://www.trendhunter.com/trends/siesta-co) behind [saran wrap](https://www.trendhunter.com/trends/inline-plastics-safetchef), alongside a photo-printed label that pictures a portion of a cooked fish. The label is simply a band around the middle of Kefalonia Fish packaging that perfectly matches the size and shape of the swimmer sealed in beneath it. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Baked-view Packaging:** Products with packaging that allows consumers to see a preview of the cooked dish before purchasing. - **Sensory Branding:** Packaging that appeals to the consumer's senses and enhances the overall product experience. - **Photo-printed Packaging:** Packaging with photo-printed labels that provide additional information and a visual representation of the product. ### Who This Affects Most - **Food Packaging:** Creating innovative packaging that makes the experience of purchasing and consuming food more enjoyable for the consumer. - **Design:** Exploring ways in which design can enhance the function and aesthetics of packaging. - **Fish Industry:** Developing new approaches for packaging and marketing fish products in a more appealing and visually attractive way. ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md)