# Hair Growth Collections The Keeps Company Aims to Prevent Hair Loss in Men By Mishal Omar | Published 2018-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/keeps References: [thedieline](http://www.thedieline.com/blog/2018/2/6/keeps) [Keeps](https://www.trendhunter.com/trends/offcuts) is a company that was made solely to [prevent hair loss in men](https://www.trendhunter.com/trends/mens-haircare-bundles), and the brand enlisted the creative agency Red Antler to design the packaging for its products. The brand aims to promote hair growth without the false science and stigma associated with this industry, and offers products that have both function and design in mind. The off the counter medicines come in prescription-like bottles that the Red Antler brand designed to feature [minimalist white bottles](https://www.trendhunter.com/trends/cleveland-kitchen1) with minimalist, red crown logos. The packaging remains simple yet elegant, preventing any buyers’ intimidation by looking overtly medicinal. The Keeps brand is able to embody elegant, minimalist designs while serving individuals with a highly common yet relatively unspoken physical concern. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hair Loss Prevention:** Keeps focuses on preventing hair loss in men with products that combine function and design. - **Minimalist Packaging:** Red Antler designs minimalist white bottles with red crown logos for Keeps' hair growth products. - **Disrupting the Hair Loss Industry:** Keeps disrupts the hair loss industry by offering elegant and non-intimidating packaging for its products. ### Industries Being Reshaped - **Cosmetics:** Keeps' hair growth products fall under the cosmetics industry. - **Creative Agency:** Red Antler, the creative agency working with Keeps, operates in the advertising and design industry. - **Healthcare:** Keeps' products address a common physical concern related to hair loss in men, making it relevant to the healthcare industry. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md) - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md) - [Growth-Promoting Hair Care Solutions](https://www.trendhunter.com/trends/hair-care-solution.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Growth-Encouraging Therapeutic Shampoos](https://www.trendhunter.com/trends/therapeutic-shampoo.md)