# Lie Detector Test Cans Simply Spiked Lemonade™ Introduces the #KeepitRealCan Campaign By Grace Mahas | Published 2023-07-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/keepitrealcan References: [newswire](https://www.newswire.ca/news-releases/canada-s-cooler-aisle-just-got-juicier-simply-spiked-tm-hits-shelves-this-february-805144961.html)  This Spring, [Simply Spiked](https://www.trendhunter.com/trends/simply-spiked-bold) Lemonade™ delighted Canadians with its new lineup of full-flavored [spiked lemonades](https://www.trendhunter.com/trends/minute-maid-spiked-vodka-lemonade), expertly crafted by [Simply®](https://www.trendhunter.com/trends/playful-cocktail-kit) using 5% real squeezed and concentrated fruit juice. The brand's highly anticipated debut created nationwide buzz, boosted by the launch of its latest campaign, #KeepitRealCan. According to Wilson, the can’s built-in sensors are able to tell if people are “keeping it real” by measuring two key bio-response metrics: pulse rate, and galvanic skin response—changes in sweat gland activity, reflective of the intensity of our emotional state or emotional arousal. Like a lie detector test, it works by first establishing a baseline. “To maintain consistency, we only ask yes or no questions and compare the before and after metrics,” said Wilson. “When a user’s heart rate and galvanic skin response is maintained, it can be assumed that the truth is being told. When that baseline increases we can assume there is a falsehood.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 83% | Activity: 95% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Full-flavored Spiked Lemonades:** The introduction of Simply Spiked Lemonade's full-flavored spiked lemonades offers an opportunity for other beverage companies to explore innovative flavor combinations. - **#keepitrealcan Campaign:** Simply Spiked Lemonade's #KeepitRealCan campaign showcases the potential for brands to leverage technology to enhance consumer experiences and create interactive marketing campaigns. - **Bio-response Measurement Technology:** The use of built-in sensors in Simply Spiked Lemonade's cans opens up possibilities for other industries to incorporate bio-response measurement technology into their products for various applications. ### Who This Affects Most - **Beverage Industry:** The introduction of Simply Spiked Lemonade's full-flavored spiked lemonades offers an opportunity for other beverage companies to explore innovative flavor combinations. - **Marketing Industry:** Simply Spiked Lemonade's #KeepitRealCan campaign showcases the potential for brands to leverage technology to enhance consumer experiences and create interactive marketing campaigns. - **Technology Industry:** The use of built-in sensors in Simply Spiked Lemonade's cans opens up possibilities for other industries to incorporate bio-response measurement technology into their products for various applications. ## Related on Trend Hunter - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Alcohol-Infused Limeade Beverages](https://www.trendhunter.com/trends/simply-spiked-limeade.md) - [Lemonade-Flavored Alcoholic Drinks](https://www.trendhunter.com/trends/simply-spiked-lemonade-1.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Branded Charging Can Sleeves](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve.md) - [AI-Powered Digital Polygraphs](https://www.trendhunter.com/trends/polygrai.md) - [Lie Detection Taste Tests](https://www.trendhunter.com/trends/cereal-liar.md) - [Premium Hard Lemonades](https://www.trendhunter.com/trends/simply-spiked-lemonade.md) - [Excuse-Providing Mock Cans](https://www.trendhunter.com/trends/i-cant-can.md)