# Shoppable 360-Degree Videos Ted Baker's 'Keeping Up with the Bakers' Introduces a New Way to Shop By Laura McQuarrie | Published 2017-04-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/keeping-up-with-the-bakers References: [keepingupwiththebakers](http://www.keepingupwiththebakers.com/) & [keepingupwiththebakers](http://www.keepingupwiththebakers.com/spring17/) For the Spring 2017 season, British luxury clothing retail company Ted Baker introduced consumers to a fully shoppable 360-degree [sitcom-style video series](https://www.trendhunter.com/trends/life-in-stitches) called 'Keeping Up with the Bakers.' The first episode of Keeping Up with the Bakers introduces viewers to the family, as well as day-to-day events such as deliveries from the milkman and disasters like young Tim experimenting with his chemistry set. Within each video, consumers have the chance to view the living lookbooks of the suburban utopia and instantly shop for items worn by the family of four by clicking on the shopping cart icon that appears above each character's head. While the shopping experience cannot be had on any social media platforms, it is accessible through Ted Baker's site, as well as retail partners like [ASOS](https://www.trendhunter.com/trends/winter-wonderland-popup) and [Nordstrom](https://www.trendhunter.com/trends/monpure-london). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Shoppable 360-degree Videos:** 360-degree videos are becoming shoppable, allowing viewers to instantly purchase items shown in the videos. ### Industries Being Reshaped - **Luxury Clothing Retail:** Luxury clothing retailers can leverage shoppable 360-degree videos to provide immersive shopping experiences and increase online sales. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)