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# Prime Minister Fitness DVDs
Vladimir Putin Releases Martial Arts Workout

By Cowbag | Published 2008-12-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/keeping-fit-with-vladimir-putin-russian-prime-minister-launches-marshal-art
References: [guardian](http://www.guardian.co.uk/world/2008/oct/07/russia1)

This is a very random story indeed. To celebrate his 56th birthday, Vladimir Putin has launched a [judo instructional DVD](https://www.trendhunter.com/trends/albino-preto-x-dickies-japan). Who knew that the Russian prime minister was a black belt in judo?

The title of the [martial arts workout tape](https://www.trendhunter.com/trends/premier-foods-and-sony-pictures) is 'Let's Learn Judo with Vladimir Putin.' Unlike traditional fitness DVDs, this features a section where Prime Minister Putin discusses the history behind judo and the philosophy of martial arts.

**Implications** - This video certainly shows off the Prime Minister's athletic, protective side and is sure to be reassuring to many people who expect toughness from Putin. After all, the man in charge should know how to throw don't dont you think?

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 20% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Martial Arts Workout Dvds:** Opportunity for producing martial arts workout DVDs featuring other prominent martial artists or athletes with unique training styles.
- **Athlete-celebrity Fitness Dvds:** Chance for athlete-celebrities to create fitness DVDs that highlight their training routines and share their expertise in a specific sport.
- **Non-traditional Fitness Dvds:** Potential market for fitness DVDs that incorporate educational sections about the history and philosophy of a particular activity or sport.

### Industries Being Reshaped

- **Entertainment Industry:** Opportunity for the entertainment industry to produce and market fitness DVDs featuring notable personalities and their unique expertise.
- **Fitness Industry:** Potential for the fitness industry to expand its offerings by producing fitness DVDs that cater to different niche markets, such as martial arts enthusiasts.
- **Education Industry:** Opportunity for the education industry to create fitness DVDs that combine physical activity with informative sections about the history and philosophy of a specific discipline.

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