# Flaw-Celebrating Advertisements Diesel's Keep the World Flawed Campaign Celebrates Our Differences By Ell Smith | Published 2018-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/keep-the-world-flawed References: [adweek](http://www.adweek.com/brand-marketing/diesels-new-ad-celebrating-flaws-has-great-storytelling-that-flies-off-in-all-directions/) & [ca.diesel](https://ca.diesel.com/keep-the-world-flawed/?lang=en) Diesel has just released a new celebratory ad entitled 'Keep the World Flawed' to follow up with its successful 'Go With the Flaw' ad that was released last fall. The jean brand's newest video follows a man whose big ears leave him crippled with insecurity. After getting plastic surgery, the man falls in love with a woman he meets in a laundry mat. A montage sequence reveals their love affair, pregnancy and birth of their first son - an adorable little boy with big ears and a big nose. The video then flashes back to the mother's life prior to meeting the boy's father and reveals the rhinoplasty surgery she underwent. The video ends with a shot of the little boy with uncharacteristically large features walking into the sunset with his parents as Diesel's campaign slogan reads "Flaws Always Win." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity:** Disruptive innovation opportunity: Develop inclusive advertising campaigns that celebrate diverse body types and challenge societal beauty standards. - **Authenticity:** Disruptive innovation opportunity: Create advertisements that highlight imperfections and show real, relatable people, fostering a sense of authenticity and connection with consumers. - **Empowerment:** Disruptive innovation opportunity: Craft empowering ads that inspire individuals to embrace their flaws and break free from insecurities, promoting self-acceptance and confidence. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce inclusive and body-positive fashion lines that cater to diverse body shapes and sizes, challenging traditional industry standards. - **Beauty:** Disruptive innovation opportunity: Launch beauty products and campaigns that celebrate natural beauty and encourage consumers to embrace their unique features, fostering self-love and acceptance. - **Advertising:** Disruptive innovation opportunity: Develop advertising strategies that go beyond traditional beauty norms and target diverse audiences, inspiring inclusivity and promoting positive self-image. ## Related on Trend Hunter - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Imperfect Parenting Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect-parenting.md) - [Bravery-Celebrating Short Films](https://www.trendhunter.com/trends/all-is-beauty.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)