# Smeared Pigment Print Ads Keep the Color Dreft Campaign Keeps the Dye on the Dress By Amelia Roblin | Published 2011-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/keep-the-color-dreft References: [adsoftheworld](http://adsoftheworld.com/media/print/dreft_violet) & [leoburnett.pl](http://www.leoburnett.com.pl/FLASH/index.htm) Two aesthetic-based issues arise while [washing laundry](https://www.trendhunter.com/trends/fabric-rinse), and the Keep the Color Dreft campaign highlights one of them. Sometimes you do your best to remove the tint of a persistent stain, but often your concern may be about conserving the bright shade of your garments. To illustrate the diluting and displacing of dye from your duds, the Leo Burnett advertising agency opted for a series of sketches flushed with [watercolor paint](https://www.trendhunter.com/trends/pointillism). Each print portrays a different character in a different ensemble, and each model is experiencing a watering-down of her apparel as the hues thin out and spread into the space around her. The Keep the Color Dreft campaign suggests a detergent that will keep pigments pronounced and in place. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Laundry Detergent Technology:** Develop high-tech detergents that can preserve the original color shades of garments even after multiple washes. - **Eco-friendly Laundry Products:** Create eco-friendly laundry products and packaging that can still maintain the quality of the laundry. - **Visual Advertising Tactics:** Utilize visual art and illustration in advertising campaigns to creatively showcase an issue or product. ### Sectors Adopting This - **Laundry Detergent Manufacturing:** Innovate and create new laundry detergents that can preserve color while still providing cleaning strength. - **Eco-friendly Products Manufacturing:** Develop and create new eco-friendly laundry products that can limit environmental impact while being effective. - **Advertising and Marketing:** Creative agencies can opt for visual imaging that can make campaigns more visually appealing ## Related on Trend Hunter - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)