# Keep The Buzz Going Dessert Beers By Alex Covert | Published 2007-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keep-the-buzz-going-dessert-beers References: [uniquedaily](http://www.uniquedaily.com/) & [nydailynews](http://www.nydailynews.com/lifestyle/food/2007/09/07/2007-09-07_dessert_beers_are_a_new_trend_in_restaur.html) We all have our vices - those things that we can't resist. Restauranteurs have learned to turn a buck by tempting our tastebuds (and getting us buzzed). The Chocolate Room in Brooklyn serves the Chocolate Stout Float that features [Brooklyn Brewery's](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco) stout and their own vanilla ice cream ($8USD). The Markt restaurant serves the Tartelette au citron – Citroentaartje which is a lemon tart with almond flour crust, served with kriek beer sorbet ($8USD). [Gotham Bar and Grill](https://www.trendhunter.com/trends/plantbased-dips1) has served [cheesecake with Guinness ice cream](https://www.trendhunter.com/trends/last-crumb-x-guinness) (yum). I like the concept. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert Beers:** Introducing dessert beers as a concept brings cross-promotional opportunities for various industries like breweries, restaurants, and ice cream parlors. - **Innovative Dessert Combinations:** Innovative dessert combinations can be a disruptive innovation opportunity for restaurants and bars. - **Alcohol in Desserts:** The use of alcohol in desserts presents an opportunity for innovation in the bakery and pastry industries. ### Who This Affects Most - **Breweries:** Breweries can introduce dessert beer as a new product category and collaborate with ice cream companies and restaurants to create innovative combinations. - **Restaurants and Bars:** Restaurants and bars can create unique dessert menus by adding innovative dessert combinations, attracting customers who want to indulge in unique dining experiences. - **Bakery and Pastry:** Bakeries and pastry makers can innovate by incorporating alcohol into their products, appealing to customers looking for unusual flavors and experiences. ## Related on Trend Hunter - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Alcohol-Dessert Fusion Menus](https://www.trendhunter.com/trends/vances-bakery-bar.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Chocolate Beer Pairings](https://www.trendhunter.com/trends/chocosol.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Raspberry-Laced Milk Stouts](https://www.trendhunter.com/trends/milk-stouts.md) - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md)