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# Desirous Summer Editorials
Cameron Davis Tries to 'Keep Summer Alive' for C-Heads

By Vasiliki Marapas | Published 2014-11-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/keep-summer-alive
References: [c-heads](http://www.c-heads.com/2014/11/05/cecilia-by-cameron-davis-for-c-heads/) & [cameronsdiary.tumblr](http://cameronsdiary.tumblr.com/)

Cameron Davis photographed Cecilia from One Management in an editorial titled 'Trying to Keep Summer Alive.'

We all wish summer could last forever. The warm breeze, soothing sunlight and salty skin is as close to paradise as we can get here on earth. Unfortunately, all good things do come to an end. Luckily, Davis and Cecilia immortalized the essence of the season in this editorial.

So, as you're trudging through the snow this winter, keep Cecilia in mind. Perhaps picture yourself walking alongside her on the beach, foamy tide lapping at your feet, toes sinking in the sand. It might just get you through the dreadful stretch of cold weather that we'll have to endure before summer will grace us with its presence again.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 86% | Activity: 52% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Forever Summer:** The trend revolves around finding ways to extend summer or recreate its essence throughout the year.
- **Seasonal Immortalization:** The trend revolves around capturing and preserving the essence of a season in various forms such as media or products.
- **Summer Nostalgia:** The trend revolves around tapping into people's nostalgia and longing for the carefree days of summer in marketing and branding campaigns.

### Who This Affects Most

- **Fashion:** There is an opportunity for fashion brands to create collections that are inspired by the essence of summer and can be worn throughout the year.
- **Tourism:** There is an opportunity for tourism companies to offer experiences and packages that recreate the essence of summer in different ways throughout the year.
- **Technology:** There is an opportunity for technology companies to create products or services that enhance people's summer experiences or enable them to preserve and recreate summer memories.

## Related on Trend Hunter

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- [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md)
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