# Short Shorts Fashion Shoots 'Keep it Short' in Vogue UK June 2010 Rocks Luscious Legs By Vittoria Natarelli | Published 2010-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/keep-it-short-in-vogue-uk References: [fashiongonerogue](http://fashiongonerogue.com/constance-jablonski-regan-cameron-vogue-uk-june-2010/) & [vogue](http://www.vogue.co.uk/) With summer starting, 'Keep it Short' in Vogue UK June 2010 is an editorial that pulls out all the leggy fashions. Every image features a pair of shorts, some of which are quite short. Short shorts are a must-have in the heat, and the creative combinations of fashion editor Miranda Almond reflect the ultimate summer wardrobe. Constance Jablonski shows off her gams in high-waisted, animal print and leather styles from [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), [Celine](https://www.trendhunter.com/trends/xero) and [Gucci](https://www.trendhunter.com/trends/springsummer-2024). Add 'Keep it Short' in Vogue UK to your summer style inspiration file! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Short Shorts Fashion:** Creative and hybrid fashion mixes, such as high-waisted and animal print shorts, leather styles and unique combinations, inspire customers to keep it short. - **Summer Wardrobe:** Summer inspires a seasonal shift in wardrobe and a way to incorporate seasonal trends that utilize the current short shorts fashion trend. - **Editorial Fashion:** The use of editorial pages as a trendsetting platform allows for innovation of products, assimilation of cultures and unique designs that push boundaries and challenge societal norms. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry must embrace the short shorts trend by providing innovative and unique designs that capitalize on the consumer's love for hybrid combinations of shorts. - **Marketing and Advertising:** The editorial fashion trend opportunities present innovative opportunities in marketing and advertising by showcasing the latest short shorts designs in creative and hybrid combinations that inspire customer purchases. - **Retail and E-commerce:** Retail stores and e-commerce platforms can integrate the editorial fashion trend by utilizing the latest short shorts fashion trend in unique and creative shorts combinations that will attract customers and promote sales. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Performance Shorts Collections](https://www.trendhunter.com/trends/performance-shorts.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Breathable Textured Tweed Shorts](https://www.trendhunter.com/trends/linen-tweed-apres-shorts.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)