# Fruity Hydration Packets Cocogo's Sports Drink Packets Help You Keep Hydrated on the Go By Laura McQuarrie | Published 2014-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keep-hydrated References: [cocogo](https://cocogo.com/) & [store.cocogo](http://store.cocogo.com/raspberry-passion-fruit-cocogo-box-12-stick-packs/) Cocogo's sports drink sticks were developed as an alternative to sugary sweet sports drinks and coconut water, which both have their downfalls according to some. These [sports drink flavor packets](https://www.trendhunter.com/trends/on-the-go-powder-packets) look to nature and use fruits to make rehydration taste as good as possible. The Cocogo sticks come in flavors like Raspberry Passion Fruit, Lemon Lime and Grape, making the taste of coconut more palatable with the aid of freeze-dried fruit flavors. With your [electrolytes replenished](https://www.trendhunter.com/trends/cowbell-hydration), this means that your body is energized, you feel less fatigue, more energy and endurance, as well as fewer muscle cramps. Without high-fructose corn syrup or artificial sweeteners, Cocogo is loaded with a variety of vitamins and minerals, namely potassium, calcium, magnesium, B1, B3, B5, B6, B12 and D3. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fruity Hydration Packets:** Developing hydration packets with fruity flavors for a healthier and more enjoyable rehydration experience. - **Nature-inspired Rehydration:** Using freeze-dried fruit flavors to enhance the taste of sports drink packets and provide a natural alternative to sugary sweet drinks. - **Nutrient-rich Beverage Alternatives:** Creating sports drink sticks loaded with vitamins, minerals, and electrolytes, without high-fructose corn syrup or artificial sweeteners. ### Industries Being Reshaped - **Sports Nutrition:** Opportunity for sports nutrition companies to develop and market fruity hydration packets as an alternative to traditional sports drinks. - **Functional Beverages:** Potential for the functional beverage industry to incorporate freeze-dried fruit flavors to create naturally flavored rehydration products. - **Health and Wellness:** Innovation opportunity for the health and wellness sector to offer nutrient-rich hydration options that promote better performance and recovery. ## Related on Trend Hunter - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Canned Post-Activity Drinks](https://www.trendhunter.com/trends/courtside.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Hydrating Instant Coffee Sticks](https://www.trendhunter.com/trends/hydration-coffee-instant.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Functional Hydration Powders](https://www.trendhunter.com/trends/superstix.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Canned Hydration Drinks](https://www.trendhunter.com/trends/hyq.md) - [Hydrating Electrolyte Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-mix.md)