# Pop-Up Sink Stations Palmolive Wheels Around a Portable Wash Basin to Keep Hands Clean By Laura McQuarrie | Published 2015-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keep-hands-clean References: [adsoftheworld](http://adsoftheworld.com/media/ambient/palmolive_germany_popup_bathroom) & [palmolive](http://www.palmolive.com/home) At some time or other, you can probably think of a time where this Pop-Up Bathroom from Palmolive would have been useful to keep hands clean. Capitalizing on situations where neither a tissue or a wash basin was in sight, the brand took it upon themselves to be the solution to sticky, dirty and otherwise unclean hands. Although the Pop-Up Bathroom is more like a spontaneous sink that appears only as needed, it's a fun way for the brand to riff off the popularity of pop-up shops and stations that are so commonly used in marketing. By immediately saving people from sneezes and ineffective tissue wipes, this is a clever way for the brand to ensure that people try its products. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Pop-up Bathroom:** Disruptive innovation opportunity: Developing portable wash basins that can be easily set up in areas without access to conventional sinks. - **Pop-up Shops:** Disruptive innovation opportunity: Applying the concept of pop-up shops to create temporary handwashing stations in high-traffic areas or events. - **Spontaneous Sinks:** Disruptive innovation opportunity: Designing sinks that can appear and disappear as needed, providing convenient handwashing solutions in various settings. ### Who This Affects Most - **Personal Care:** Disruptive innovation opportunity: Introducing portable hygiene products or solutions to cater to on-the-go individuals in situations where conventional amenities are not available. - **Event Management:** Disruptive innovation opportunity: Creating mobile handwashing stations to improve hygiene standards at public events, festivals, and gatherings. - **Marketing:** Disruptive innovation opportunity: Incorporating unique and engaging brand activations, such as interactive wash basins, to attract attention and promote product usage. ## Related on Trend Hunter - [Post-Snacking Fingertip Washers](https://www.trendhunter.com/trends/lays-fingertip-washing-machine.md) - [Three-in-One Hygiene Kits](https://www.trendhunter.com/trends/portable-hygiene-kit.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Sleek Toiletries Solutions](https://www.trendhunter.com/trends/soapstone-20.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md) - [Portable Handheld Dishwasher](https://www.trendhunter.com/trends/automated-portable-handheld-dishwasher.md) - [Paw-Print Soap Tools](https://www.trendhunter.com/trends/dinoosh.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Pop-Up Sensory Showers](https://www.trendhunter.com/trends/sensory-shower.md)