# Transformative Champagne Chillers 'Fashionably Clicquot' Changes Shape to Keep Champagne Cold By Laura McQuarrie | Published 2013-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keep-champagne-cold References: [gizmodo](http://gizmodo.com/veuve-clicquots-new-packaging-transforms-into-its-own-1463754439) & [psfk](http://www.psfk.com/2013/11/veuve-clicquot-ice-bucket-packaging.html) [Veuve](https://www.trendhunter.com/trends/burger-tour) Clicquot's 'Fashionably Clicquot' sheath transforms from a compact champagne sleeve to a chic ice bucket to keep champagne cold. This is a fantastic way to transport and serve champagne at a party, without any of the mess. The compact packaging takes Veuve's iconic colors and uses stich-like detailing that is reminiscent of the stitching on a designer bag or dress. When it is unfolded, the ice bucket form has a fluted skirt-like shape that makes its ties to being inspired by elements of fashion undeniable. This innovative packaging is ideal for the holiday season. This shape-shifting [champagne packaging](https://www.trendhunter.com/trends/the-chameleon-bottle) is available for $80 and includes a 750ml bottle of Veuve Clicquot champagne, which is everything you need to start celebrating. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Shape-shifting Packaging:** The 'Fashionably Clicquot' sheath transforms from a compact champagne sleeve to a chic ice bucket, providing a disruptive innovation opportunity for packaging in various industries. - **Fashion-inspired Design:** The stitch-like detailing and skirt-like shape of the ice bucket form highlights the potential for fashion-inspired designs in product packaging and accessories. - **Convenient Party Solutions:** The compact and mess-free champagne packaging offers convenience and portability for parties and events, creating opportunities for innovative party supplies and event catering. ### Who This Affects Most - **Packaging:** The shape-shifting packaging of the 'Fashionably Clicquot' sheath presents opportunities for disruptive innovation within the packaging industry. - **Fashion:** The fashion-inspired design and stitching details in the sheath and ice bucket form open doors for disruptive innovation in the fashion industry, particularly in accessories and product collaborations. - **Party Supplies and Event Catering:** The convenient and portable champagne packaging creates disruptive innovation opportunities within the party supplies and event catering industry by offering unique, functional, and stylish solutions. ## Related on Trend Hunter - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Celebratory Champagne-Branded Fridges](https://www.trendhunter.com/trends/smeg-veuve-clicquot.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md) - [Freezable Wine Packs](https://www.trendhunter.com/trends/freezable-wine-pack.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md)