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# Meth Dealer Advice T-shirts
Jesse Pinkman Encourages Us with the 'Keep Calm Bitch' T-shirt

By Vasiliki Marapas | Published 2013-11-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/keep-calm-bitch-tshirt
References: [fancy](http://fancy.com/things/492591259609732742/Keep-Calm-Bitch-T-Shirt)

The 'Keep Calm and Carry On' slogan has come a long way since its initial inception as a wartime rallying cry for the British in 1939, and the 'Keep Calm Bitch' T-shirt is but one example of that.

The shirt infuses Jesse Pinkman's signature idiom with the now-iconic recovered british catchphrase. Breaking Bad fans will enjoy the irony, as Pinkman (portrayed by Emmy-award winning actor Aaron Paul) has had his own less-than-calm moments on the acclaimed series.

"What Would Jesse Do?" is usually not the first thing people would ask themselves in a tricky situation, but they can safely take this t-shirt's bit of advice and keep calm -- provided they're not in a meth-related fiasco.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 94% | Activity: 98% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Pop Culture Slogan Apparel:** Pop culture slogans and references are being incorporated into apparel to appeal to fans and expand merchandise offerings.
- **Irony Fashion:** Fashion that incorporates irony, satire or other forms of humor to create a unique aesthetic.
- **Nostalgic Rebranding:** Old slogans, designs, and logos are being repurposed and redesigned for modern consumption.

### Who This Affects Most

- **Fashion:** Fashion companies can incorporate pop culture references and irony into their designs to create unique and trendy clothing.
- **Media and Entertainment:** There are opportunities for media and entertainment companies to partner with fashion brands to release limited edition merchandise and expand their fan bases.
- **Marketing and Advertising:** Marketing and advertising firms can create campaigns that incorporate nostalgic rebranding and slogans to appeal to consumers' sense of nostalgia and familiarity.

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