# Celeb Recruitment Campaigns ‘Keep Britain Tidy' On the Hunt for Famous Spokesperson By Rachel | Published 2009-06-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/keep-britain-tidy References: [treehugger](http://www.treehugger.com/files/2009/06/celebrity-spokesperson-needed-for-trash-campaign.php) & [keepbritaintidy.org](http://www.keepbritaintidy.org/) ‘Keep Britain Tidy’ is on a mission only a celebrity can solve. The charity is hunting for a new [celebrity spokesperson](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett) in Britain. The ‘Keep Britain Tidy’ team is looking for a British celebrity to join the ranks of other past British celebrities - the Queen did a campaign for the charity, for goodness sake. They are sending out “Your Country Needs You!” alerts, but are asking for someone famous, not infamous. Sorry, Amy Winehouse… ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Recruitment:** Opportunity to create innovative recruitment campaigns that leverage the power and influence of celebrities. - **Cause Marketing:** Potential for brands to collaborate with charities and nonprofits to drive social and environmental impact, using celebrity endorsements. - **Influencer Partnerships:** Rise in demand for influential celebrities as brand ambassadors, with a focus on authenticity and positive image. ### Sectors Adopting This - **Nonprofit Organizations:** Chance for charitable organizations to harness the popularity of celebrities to amplify their messages and increase engagement. - **Advertising and Marketing:** Opportunity for marketers to develop creative and impactful campaigns that leverage celebrities as spokespersons for brands and causes. - **Entertainment and Media:** Growing demand for celebrities to collaborate with entertainment and media companies to enhance brand visibility and attract audiences. ## Related on Trend Hunter - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Chance to win £10,000](https://www.trendhunter.com/trends/biffas-change-maker-competition.md) - [Influencer Christmas Campaigns](https://www.trendhunter.com/trends/giftmas-tree.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md)