# Poverty-Fighting Footwear These Keen Santiago Shoes Kick-Start Social Change By Jordan M | Published 2011-01-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/keen-santiago-shoes References: [fastcompany](http://www.fastcompany.com/1710180/keens-santiago-collection-goes-old-school-with-vintage-vulcanization-machines) & [keencanada](http://www.keencanada.ca/default.aspx) These Keen Santiago Shoes are a big step forward when it comes to a positive business innovation that gives back to the very community that inspired it. After being inspired by Santiago’s propensity for sustainable footwear-making practices and vibrant colors, the forward-thinking company began production on a new line of footwear that would celebrate and contribute to the region. The result was a collection of Keen Santiago Shoes with names like Living Coral, Mimosa and Lilac Sachet. However, Keen’s tribute to this hotbed of inspiration didn’t stop at catchy product naming. In fact, a portion of every Santiago Shoe sold goes to the HybridLife Hope Fund, which is a socially conscious organization that works to help revitalize Santiago communities in a majorly positive way. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Footwear-making Practices:** Sustainable footwear-making practices are a trend that can disrupt the fashion industry by promoting eco-friendly and responsible manufacturing. - **Socially Conscious Products:** The rise of socially conscious products presents an opportunity for businesses to create positive social impact while generating profits. - **Community-focused Initiatives:** Community-focused initiatives are a trend that offers businesses the chance to give back and make a difference in the communities they serve. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from embracing sustainable footwear-making practices to meet the rising demand for eco-friendly products. - **Consumer Goods:** Companies in the consumer goods industry can leverage socially conscious products to attract ethically-minded customers and differentiate themselves in the market. - **Non-profit Organizations:** Non-profit organizations can explore community-focused initiatives to address social issues and drive positive change in the communities they serve. ## Related on Trend Hunter - [Collaborative Lightweight Bright Sandals](https://www.trendhunter.com/trends/santi-clog.md) - [Lightweight Marine-Inspired Sandals](https://www.trendhunter.com/trends/hyperport-h2-sandal.md) - [Eco-Conscious Hiking Shoes](https://www.trendhunter.com/trends/targhee-apex.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Collaborative Everyday Shoes](https://www.trendhunter.com/trends/keen-x-pilgrim-surf.md) - [Hemp Fabric Crafted Sandals](https://www.trendhunter.com/trends/keen-x-gramicci.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Unisex Comfortable Perforated Footwear](https://www.trendhunter.com/trends/yogeez.md) - [Collaborative Summer-Ready Hybrid Sandals](https://www.trendhunter.com/trends/newport-retro.md)