# Award-Winning Drink Recipes Keegan McGregor is the Newest Diageo WORLD CLASS Canada Bartender 2024 By Jana Pijak | Published 2024-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keegan-mcgregor References: [newswire](https://www.newswire.ca/news-releases/keegan-mcgregor-takes-honourable-title-of-diageo-world-class-canada-bartender-2024-816521255.html)  Nova Scotia-based mixologist Keegan McGregor is the latest winner of the [Diageo WORLD CLASS](https://www.trendhunter.com/trends/readytoserve-cocktails) Canada [Bartender 2024](https://www.trendhunter.com/trends/ranch-water-cocktail-kit) competition and recent teamed up with the brand to launch two signature cocktail recipes. Launched in anticipation of World Cocktail Day, taking place on May 13th, the artisan recipes are easy to recreate at home and highlight some of Diageo's most iconic spirits. McGregor's first cocktail recipe is "Mara," Gaelic for "The Sea," featuring Talisker 10 YO Scotch, sweet vermouth, PX Sherry, red wine vinegar, orange bitters, and a homemade saline solution. This cocktail pairs perfectly with oysters, accentuating the maritime flavors of Talisker 10. The second recipe is the "Black Label Fizz," made with [Johnnie](https://www.trendhunter.com/trends/whisky-cocktails) Walker Black Label, whipping cream, chilled breakfast tea, lemon, honey syrup, and egg white. The mix is then topped with soda and garnished with grated nutmeg and shaken for a signature and rich meringue texture. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 18% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Artisan Cocktail Recipes:** Exploring unique ingredients and flavor combinations to create elevated cocktail experiences. - **Home Mixology Trends:** Empowering consumers to craft bar-quality drinks in the comfort of their own homes. - **Brand-exclusive Collaborations:** Fostering partnerships between mixologists and spirit brands to develop innovative drink recipes. ### Where This Applies - **Alcoholic Beverage:** Championing the art of mixology and pushing boundaries in the cocktail creation realm. - **Hospitality:** Enhancing guest experiences by offering curated cocktail menus and interactive mixology sessions. - **Marketing & Branding:** Utilizing exclusive drink recipes to build brand identity and engage consumers through sensory experiences. ## Related on Trend Hunter - [Ultra-Refreshing Whisky Spring Cocktails](https://www.trendhunter.com/trends/springinspired-cocktail-recipes.md) - [Golf Tournament Whisky Cocktails](https://www.trendhunter.com/trends/whisky-cocktails.md) - [Summer-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktails.md) - [Fall-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktail1.md) - [Vibrant Whisky Cocktails](https://www.trendhunter.com/trends/single-malt-cocktails.md) - [Romantic Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whisky-cocktail.md) - [Mother's Day-Ready Cocktails](https://www.trendhunter.com/trends/springinspired-cocktail-recipe.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Celebratory Whisky Day Campaigns](https://www.trendhunter.com/trends/world-whisky-day.md)