# Music-Integrated Coffee Subscriptions Cratejoy's Keanjaho Box Features Fresh Beans and an Album By Riley von Niessen | Published 2021-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keanjaho-box References: [cratejoy](https://www.cratejoy.com/subscription-box/keanjaho-box/?pt=collection&gs=new-arrivals&cn=10&pn=1&ft=&sn=main) To appeal to the many coffee and music lovers that are in need of a relaxing experience that allows them to combine their interests, [Cratejoy](https://www.trendhunter.com/trends/grill-master-subscription) launched its Keanjaho Box. The [coffee and music box](https://www.trendhunter.com/trends/cocoa-legato) includes a 12 oz. bag of fresh coffee beans from a small batch roaster, and a digital album from an indie artist who subscribers likely haven't had a chance to experience yet. Users are meant to brew their coffee and then sit back enjoy the album while they sip away, helping them to dedicate a time in the day that's truly for themselves. With a wide range of roasters and musicians, Cratejoy is always able to keep its [subscription boxes](https://www.trendhunter.com/trends/podium-coffee-club) interesting, and appeal to the tastes of consumers with all different tastes—both in coffee flavor and music genre. Image Credit: Cratejoy ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Coffee-integrated Music Subscription:** Providing a unique and relaxing experience for consumers, by combining two passions into a monthly subscription package. - **Indie Artist Marketing Subscription:** Offering a new platform to promote emerging and independent musicians through coffee lovers who are seeking new, fresh music content. - **Personalized Subscription Services:** Catering to individual tastes by offering a wide variety of roaster and musician options, keeping subscribers interested and engaged with each delivery. ### Where This Applies - **Coffee Roasting Industry:** There is an opportunity for coffee roasters to partner with musicians and offer a unique coffee and music experience to enthusiasts through subscription services. - **Music Industry:** Indie musicians can partner with coffee roasters to market their music and gain exposure to a new audience of coffee lovers and music enthusiasts. - **Subscription Box Industry:** There is an opportunity to offer personalized and unique subscription services that cater to individual interests such as coffee and music lovers. ## Related on Trend Hunter - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Romantic Coffee Collections](https://www.trendhunter.com/trends/romantic-coffee-collection.md) - [Subscription-Based Decaf Gift Options](https://www.trendhunter.com/trends/specialty-decaf-offerings.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Perfect Coffee-Chocolate Pairings](https://www.trendhunter.com/trends/coffee-and-chocolate-pairing.md) - [Pop-Up Vinyl Listening Cafés](https://www.trendhunter.com/trends/samra-origins-vinyl-caf.md)