# Creature-Contained Beer Branding Keane Brewing Features Animals on its Labels By Jamie Danielle Munro | Published 2014-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/keane-brewing References: [packageinspiration](http://www.packageinspiration.com/keane-brewing.html/) & [behance.net](https://www.behance.net/onokono) Based in Dublin, Keane Brewing recently [updated its branding](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for a number of different beers, focusing on animals as the main component for the labels. Each kind of beer is represented with a different animal, as well as a different coloring. Because of this, each one is distinct while still staying within a unifying theme for the Keane Brewing brand. The company is a small brewery that strives on providing affordable and high-quality beer with a [distinct flavor](https://www.trendhunter.com/trends/all-day-ipa). The animals on the front label are done in a [geometric form](https://www.trendhunter.com/trends/range-of-beers), with mostly straight lines. As such the designs are more cartoon-like than realistic, which seems to work well with the branding of the company. Overall Onokono, the branding agency behind these updates, did a great job with presenting Keane Brewery in a distinct manner. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Animal-centric Branding:** Using animals as the main component for beer labels creates a distinct and unifying theme for breweries. - **Geometric Artistic Design:** Using geometric forms and cartoon-like designs on product labels adds a playful and unique element to branding. - **Affordable Craft Brewery:** Small breweries that focus on providing affordable yet high-quality beer can disrupt the craft beer industry by appealing to cost-conscious consumers. ### Who This Affects Most - **Craft Beer:** Innovative branding techniques like animal-centric labels can help craft breweries stand out in a crowded market. - **Graphic Design:** The use of geometric art and cartoon-like illustrations on product labels presents new opportunities for designers in the graphic design industry. - **Marketing and Branding:** The success of Keane Brewing's branding strategy showcases the potential for creative and distinctive approaches to marketing and branding in the beverage industry. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)