# Virtual K-Pop Singles The New K/DA Single is First on the Billboard's World Digital Song Chart By Grace Mahas | Published 2020-09-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kda References: [protocol](https://www.protocol.com/league-of-legends-k-pop-single-billboard?utm_source=Sailthru&utm_medium=email&utm_campaign=AR%20glasses-email-4D&utm_term=4D) & [youtube](https://www.youtube.com/watch?v=RkID8_gnTxw) While [K-Pop is gaining attention internationally](https://www.trendhunter.com/trends/asahi-super-dry-unveiled), a new aspect of the genre recently is now at the top of [Billboard's](https://www.trendhunter.com/trends/Audio-journalism-platforms) World Digital Song Sales chart, however, the artists are from an augmented reality girl group, dubbed 'K/DA' (which refers to kills, deaths, and assists). The single, 'The Baddest,' is represented by four characters — Ahri, the Nine-Tailed Fox; Akali, the Rogue Assassin; Evelynn, Agony's Embrace; and Kai'Sa, Daughter of the Void from League of Legends. These characters are voiced by a changing cast of human artists. Previously, emerging music would be sampled into video games and exposed to a multiple of potential new fans, however, the new reversal of roles shows how the video game industry continues to break into mainstream pop culture. Image Credit: Riot Games ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Virtual K-pop Singles:** Disruptive innovation opportunity: Exploring the potential of virtual reality and augmented reality in the music industry to create unique and immersive experiences for fans. - **Billboard's World Digital Song Chart:** Disruptive innovation opportunity: Leveraging digital platforms and streaming services to gain international recognition and reach a global audience. - **Video Game Industry in Mainstream Pop Culture:** Disruptive innovation opportunity: Collaborating with the video game industry to promote music and artists, opening up new avenues for exposure and fan engagement. ### Industries Being Reshaped - **Music Industry:** Disruptive innovation opportunity: Integrating virtual and augmented reality technologies to revolutionize music production, performance, and consumption. - **Digital Platforms and Streaming Services:** Disruptive innovation opportunity: Developing innovative marketing strategies and content distribution models to propel emerging artists and virtual music groups to success. - **Video Game Industry:** Disruptive innovation opportunity: Partnering with virtual musicians and augmented reality bands to create unique in-game experiences, expanding the reach and impact of video game music. ## Related on Trend Hunter - [K-pop-Endorsed Game Cosmetics](https://www.trendhunter.com/trends/le-sserafim-1.md) - [K-Pop-Themed Game Events](https://www.trendhunter.com/trends/babymonster.md) - [K-Pop Battle Royale Crossover](https://www.trendhunter.com/trends/gdragon-crossover.md) - [K-pop Video Games](https://www.trendhunter.com/trends/bts-island.md) - [Virtual Idol Game Crossovers](https://www.trendhunter.com/trends/hatsune-miku-1.md) - [Musician-Inspired Game Characters](https://www.trendhunter.com/trends/billie-eilish-3.md) - [K-Pop NFT Collections](https://www.trendhunter.com/trends/blake-kathryn.md) - [Customized Kpop NFTs](https://www.trendhunter.com/trends/now-drops.md) - [TV Show Soundtrack Toys](https://www.trendhunter.com/trends/kpop-demon-hunters-soundtrack.md)