# Sandwich-Inspired Shoes The KD7 PB&J is Inspired By Kevin Durant's Favorite Childhood Snack By Rahul Kalvapalle | Published 2015-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kd7-pbj References: [sneakerbardetroit](http://sneakerbardetroit.com/nike-kd-7-gs-pbj-release-date/) & [news.nike](http://news.nike.com/news/delicious-performance-for-kids-the-kd7-pb-j) The KD7 PB&J is a shoe inspired by last year's [NBA](https://www.trendhunter.com/trends/ja-morant) MVP Kevin Durant's go-to childhood snack, the humble peanut-butter-jelly sandwich. The shoe is the second of a three-shoe [Nike](https://www.trendhunter.com/trends/year-of-the-dragon-colorway) Snack Attack, and follows hot on the heels of the KYRIE 1 Cereal Snacks. Durant says much of his childhood exploits were fueled by PB&J, whether on the basketball court or while hanging around with friends in the neighborhood. "Actually, PB&J is still my go-to snack and it's cool to have a KD7 that takes that part of my story to a new level for kids," Durant says. In addition to top-notch performance features, the KD7 PB&J features a delightful design with swathes of peanut butter tan and blobs of grape jelly purple. Nike is without a doubt taking athlete-endorsed footwear to the next level by coming up with shoes that don't merely bear the athlete's name or jersey number, but bear design hallmarks inspired by their personal stories. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Athlete-inspired Footwear:** Opportunity for footwear brands to create personalized designs that incorporate the personal stories and experiences of athletes. - **Food-inspired Designs:** Opportunity to create unique designs for shoes that are inspired by food and snacks, which could create a new audience for such products. - **Nostalgia Marketing:** Opportunity to tap into consumers' nostalgia by creating products inspired by their childhood experiences and memories. ### Industries Being Reshaped - **Footwear:** Opportunity for footwear brands to create personalized designs that incorporate the personal stories and experiences of athletes. - **Sports:** Opportunity to leverage the personal stories and experiences of athletes to create unique and compelling marketing campaigns. - **Food and Snacks:** Opportunity to collaborate with footwear brands to create food-inspired designs that could appeal to a new audience of consumers. ## Related on Trend Hunter - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Thai Salad-Honoring Sneakers](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks.md)