# Electrifying Basketball Sneakers The KD7 Easy Money Kicks are Inspired By Lightning By Rahul Kalvapalle | Published 2014-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kd7-easy-money References: [sneakernews](http://sneakernews.com/tag/kd-7-easy-money/) & [nikeinc](http://nikeinc.com/news/kd7-easy-money-the-power-of-electricity) The KD7 Easy Money shoe brings together creative narrative around weather and lightning of the KD7 line with Kevin Durant's nickname 'Easy Money'. The inventor Ben Franklin is believed to have used a metal key and a kite to prove that lightning is a stream of electrified air. His experiment revolutionized the world's understanding of lightning and electricity, and connects him to the KD7 line. The KD7 Easy Money colorway includes a number of personal cues including a silhouette of Durant's home state of Maryland embedded on the outsole, as well as the names of his mother, grandmother, father and brother on the forefroot strap. The shoe launches globally in limited quantities on September 10 at select retailers and [Nike's](https://www.trendhunter.com/trends/kd-4) website. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Narrative-inspired Sneakers:** The KD7 Easy Money shoe demonstrates the trend of incorporating creative narratives into sneaker designs, providing opportunities for storytelling and personal expression. - **Personalized Footwear:** The KD7 Easy Money colorway showcases the trend of personalized footwear, offering customization options that allow individuals to express their unique identities. - **Limited Edition Releases:** The launch of the KD7 Easy Money in limited quantities highlights the trend of creating exclusive and scarcity-driven releases, stimulating consumer demand and collectibility. ### Who This Affects Most - **Sportswear:** The sportswear industry can leverage the trend of narrative-inspired sneakers to create innovative designs that resonate with athletes and sports enthusiasts. - **Fashion:** The fashion industry can tap into the trend of personalized footwear to offer unique and custom-made shoe options, enhancing self-expression and individuality. - **E-commerce:** The e-commerce industry can capitalize on the trend of limited edition releases by creating exclusive online shopping experiences and leveraging scarcity to drive sales. ## Related on Trend Hunter - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Statue-Inspired Basketball Shoes](https://www.trendhunter.com/trends/sabrina-3-statue.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)